Use automation and advanced method research to quickly understand how consumers might react to your new idea before committing extensive time and resources.
What do consumers think about potential products you're developing?
Concept testing in new product development helps to refine your concepts, make adjustments, and re-test your concept ideas before committing valuable resources.
How will consumers use your concepts?
Ask concept testing questions to learn how consumers will use your products; this information can guide the development of features, flavors, packaging types, and other aspects of your product that relate to how consumers are using it.
What do consumers think about your packaging concept?
Use online concept testing to identify which colors, logo designs, materials, and other packaging aspects consumers gravitate toward.
What do consumers think of the proposed pricing for your concepts?
Use concept testing methods to uncover pricing perceptions - such as what prices consumers consider too cheap or too expensive, or how much price impacts consumers' purchasing decisions.
"[quantilope] accompanied us from the first rough idea to the marketable product. Therefore, the product development was goal-oriented and much faster than we expected. We had the results for each step after 1-2 days.”
-Ole Strohschnieder, Founder and CMO of Just Spices
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Leverage quantilope as a concept testing platform to make faster decisions through market research automation
Gain concept validation with high-quality, advanced method findings
Use data-backed insights to make better-informed concept decisions
Lean on support from quantilope’s classically-trained research consulting team
