Choice-Based Conjoint (CBC)
quantilope's automated Choice-Based Conjoint can be used to provide powerful pricing information for brands looking to explore a competitive set or a combination of optimal product features (including price).
This video* provides a short demonstration on how to set up this pricing research method on quantilope's Insights Automation platform, and how to quickly analyze the various chart outputs.
*For the best viewing experience, maximize the video window using the button on the bottom right.
To learn more about this pricing method, request a full demo below: