How MANSCAPED Scaled Brand Growth Using Untapped Category Entry Points
Learn how MANSCAPED shifted their brand tracking strategy from traditional funnel metrics to untapped category opportunities using...
quantilope's quinn Is Now a Fully End-to-End AI Research Partner
Explore quinn's latest update as a fully end-to-end AI Research Partner, empowering researchers to go from objectives to built-out...
Best Brand Tracking Software for 2026: Features, Pricing, and Support
Compare top brand tracking platforms for 2026 by automation, analytics, real-time benchmarking, pricing, and multi-market support.
Why Modern Brand Health Analysis Is Going Beyond Vanity Metrics
Stop falling for the vanity metric trap. Learn how to track Mental Availability and Mental Advantages for insights that actually...
Two Years of Integrated AI Driving Real-World Research Innovation
Hear from quantilope's Dr. Jannik Meyners and Dr. Beatrice Capestany as they highlight how to leverage AI as an innovative...
Why Mental Availability is the Future of Brand Tracking | Q&A with Madita Brandhorst
Learn from quantilope's Associate Director of Tracking Solutions, Madita Brandhorst, about the future of brand health tracking...
How To Determine Sample Size for Quantitative Research
This blog post looks at how large a sample size should be for reliable, usable market research findings.
Visualize your Data with a Customer Insights Dashboard
Explore how a customer insights dashboard can bring real value to a company’s strategic and tactical decision-making.
5 Methods of Data Collection for Quantitative Research
In this blog, read up on five different ways to approach data collection for quantitative studies - online surveys, offline...
A CMO's Guide to Leveraging Category Entry Points for Growth
Learn how to measure, track, and leverage Category Entry Points as a Chief Marketing Officer for your organization.
How to Measure Brand Awareness: Strategies, Metrics, and Insights
Discover key strategies, metrics, and insights to measure brand awareness and track your brand’s impact among your target audience.
13 Essential Brand Metrics to Track Your Performance
Learn how to enhance your brand with data-driven insights by tracking key brand metrics to measure performance, optimize strategy,...