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Automated Maximum Difference Scaling (MaxDiff)

Maximum Difference Scaling (MaxDiff) is used to identify consumers' preferences towards product features, advertising claims, or branding. It’s used to understand which items to prioritize by asking respondents to make tradeoffs between the items.

quantilope's MaxDiff is fully automated, allowing users to drag and drop the method into their survey, customize however they need, and watch results in real-time. 

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Benefits of quantilope's automated MaxDiff 

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Reduces response bias through forced tradeoff considerations

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Allows for intuitive analyses and comparisons of sub-segments 
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Engages respondents through a simple gamified approach

Applications of quantilope's automated MaxDiff

What product features are the most important for the decision to buy?

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'Automatic emergency brake,' 'Anti-collision warning,' and 'Blindspot monitoring' are the most important product features when buying a car.
 

What advertising slogans do consumers find the most appealing?

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The most appealing supermarket slogans for consumers are 'all local produce,' and 'fresh as from your own garden'.

“An ongoing challenge for insights professionals is to help executives turn insights into action. Automated methods like quantilope’s Maxdiff are the key to delivering insights that executives not only trust but offer clear recommendations for impact.”

-Chris Wardlaw, Global Research & Insights Director

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Additional automated methods

TURF method icon

Total Unduplicated Reach and Frequency (TURF)

TURF is used to identify the potential performance of a combination of products, features, or marketing actions. with the greatest performance. TURF analysis will identify which po...

SIAT method icon

Single Implicit Association Test (SIAT)

Based on neuroscience research, the Single Implicit Association Test (SIAT) is an implicit research method used to uncover subconscious associations towards a category, brand, or product.

PSM method icon

Price Sensitivity Meter
(PSM)

Price Sensitivity Meter (also known as Van Westendorp method) is used to investigate different price perceptions and the price limits consumers place in relation to a specific prod...

 

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