Skip to content
English

Automated Total Unduplicated Reach and Frequency (TURF)

TURF is used to identify the potential performance of a combination of products, features, or marketing actions. TURF analysis will identify which portfolio of items appeals to the greatest number of consumers.

quantilope's TURF is fully automated, allowing users to drag and drop the method into their survey instantly and follow along with results in real-time. 

Man on iPad doing research

Benefits of quantilope's automated TURF: 

Benefits of TURF icon 1

Easily identify which portfolio of items appeals to the greatest number of consumers

Benefits of TURF icon 2
Provides several options for brands to consider rather than one set-in-stone metric
Benefits of TURF icon 3
Efficiently allocates marketing budget to the most effective channels

Applications of automated quantilope's TURF 

Which of my new products reaches the most number consumers?

TURF chart screenshot

Burger patties have the greatest single reach, reaching 65% of the consumers, followed by ground beef (42%) and breakfast sausage (29%).
 

Which portfolio of new products has the highest market coverage?

TURF chart screenshot

To reach 90% of consumers, the manufacturer should produce burger patties, breakfast sausages, chicken tenders, and bbq ribs. These four product types have the greatest combined reach.

“With quantilope, OMD completes campaign testing in 24-48 hours to quickly identify the best advertising & media assets for optimal campaign success.”

-Klaus Stinnertz, Managing Director at OMD (Germany)

OMD logo

Additional automated advanced methods

Request an automated TURF demo