Events and Webinars

Lessons Learned from Two Years of Generative AI in Market Research

Since the launch of ChatGPT, there's been significant excitement, curiosity and even skepticism surrounding the impact of AI on insights professionals.

Join this session to hear from experts Jannik Meyners, Senior Data Scientist at quantilope, and Beatrice Capestany, Senior Global Director of Solutions Consulting, as they review a variety of lessons on what we expected from AI to its actual use today, alongside insight from quantilope's journey integrating generative AI. They'll explore the "insights AI curve" and reveal key learnings, from initial expectations to real-world applications and user feedback. 

Discover how these lessons can be applied to your own AI initiatives for better research outcomes. 

Key takeaways:

1. Understand the evolution of generative AI in consumer research.
2. Discover how to become an advocate for AI in research.
3. Understand the success factors of AI tools in research. 

Presenters: 

Bea Capestany, Ph.D., Senior Global Director, Solutions Consulting, quantilope
Jannik Meyners, Ph.D., Senior Director of Data Science, quantilope   

Register to attend here.

RMCC Wiesbaden, Frankfurt, Germany

https://www.succeet.de/en/

Unlock Growth: Better Brand Health Tracking with Mental Availability & Mental Advantage

Tired of rigid, slow, and unusable brand tracking data? It’s time for a better approach.

Join quantilope’s Senior Solutions Consultant Sam Usher for a demo of our fully automated Better Brand Health Tracking solution, built on the latest research from the Ehrenberg-Bass Institute.

In this webinar, you’ll discover how to:

• Measure and Track Mental Availability and Mental Advantage: Learn how these innovative metrics, developed by Professor Jenni Romaniuk, reveal the true drivers of brand growth.
• Gain Actionable Tracking Insights: See how our solution translates data into clear, impactful recommendations for stronger marketing strategies.
• Accelerate Time-to-Insights: Explore our pre-built templates and automated technology that deliver reliable tracking insights in real-time.
• Learn from Experience: Hear insights and learnings from two years of quantilope’s experience running Better Brand Health Trackers 10+ industries, 70+ categories, and 500+brands.

Plus: We’ll share compelling data on the correlation between mental availability and real-world sales growth.

Presenter:

Sam Usher, Senior Solutions Consultant, quantilope 

Register to attend here.

Los Angeles Marriott Burbank Airport, Burbank, CA

https://thequirksevent.com/los-angeles-2025/

More information coming soon!

Hyatt Regency O'Hare, Chicago, IL

https://thequirksevent.com/chicago-2025/

Washington, DC

https://www.greenbook.org/events/iiex-north-america

Amsterdam, Netherlands

https://www.greenbook.org/events/iiex-europe

Jacob Javits Center, New York, NY

https://thequirksevent.com/new-york-2025/