Events and Webinars

Evaluate Your Research Partners on 7 Key Data Quality Criteria

High-quality data is the foundation of reliable insights, but ensuring its accuracy and objectivity is an ongoing challenge for researchers. Join quantilope's Andrea Podel, Associate Director of Global Panel Consulting, and Lindsey Gunzman, Solutions Consultant, as they explore what a strong approach to data quality looks like. This webinar will reveal 7 key questions to ask your research partners about their data quality processes, ensuring your insights are built on high-quality responses from real consumers.

Key Takeaways:

• How to evaluate your research partners on their data quality procedures
• Essential factors to consider when selecting a sample provider
• How to design surveys that ensure your responses will be unbiased

Presenters:

Dr. Lindsey Guzman, Solutions Consultant, quantilope
Andrea Podel, Associate Director, Global Panel Consulting

Register for your place here.

Loews Saphire Falls, Orlando, FL

https://informaconnect.com/tmre/

Unlocking Brand Growth: 2 Years of Learnings in Better Brand Health Tracking

Most insights teams will know that brand health trackers can be rigid, non-actionable, and inefficient. But brands now have the opportunity to gather actionable insights with a new tracking framework, introduced last year by Professor Jenni Romaniuk of the Ehrenberg-Bass Institute of Marketing Science, in her book, Better Brand Health.

Join quantilope's tracking expert, Madita Brandhorst, for a deep dive dive into Better Brand Health tracking, covering everything you need to know about it and two key analyses included in the framework: Mental Availability and Mental Advantage Analysis.

Madita will also share exclusive learnings from two years of quantilope's Better Brand Health tracking studies across diverse markets and categories, including compelling data on the correlation between mental availability and real-world sales growth.

Whether you're a seasoned researcher or new to the concept of mental availability, this session will equip you with all you need to know about Better Brand Health tracking and how you can implement it to drive actionable insights from your trackers.

Speaker:
Madita Brandhorst, Senior Tracking Lead, quantilope

Register here.

RMCC Wiesbaden, Frankfurt, Germany

https://www.succeet.de/en/

Los Angeles Marriott Burbank Airport, Burbank, CA

https://thequirksevent.com/los-angeles-2025/

Hyatt Regency O'Hare, Chicago, IL

https://thequirksevent.com/chicago-2025/

Washington, DC

https://www.greenbook.org/events/iiex-north-america

Amsterdam, Netherlands

https://www.greenbook.org/events/iiex-europe

Jacob Javits Center, New York, NY

https://thequirksevent.com/new-york-2025/