quantilope inColor is an AI-driven video research solution enabling quant-driven researchers to enrich findings with qualitative insights.
Easy-to-use qual solution without the need for extensive qual training
Complement numbers with stories for more impactful insights
Bring real consumers with real stories to decision-makers
Key features
AI-driven Text Transcription
Multiple AI-driven Analyses: Sentiments, Keyword Trends, and Facial Emotions
Advanced Data Filtering Tools
Video Showreel Deliverables
Panel + Device Agnostic
Available Anywhere (no internet needed to record responses)
Add a new dimension to your research efforts and hear real consumers' needs, motivations, and hesitations.
Some examples:
Launch bigger and bolder innovations on unmatched needs.
Deeply understand the drivers and barriers of your concepts and packaging.
Explore shopping, unboxing, and user experiences with your products and services.
...and so much more!
How it works
Step 1: Ask consumers questions and receive video responses back.
Step 2:Review video feedback instantly using AI-driven features.
Step 3: Manage clips (filter on sentiment, keywords, tags, etc.) and create your final video showreel deliverable with the most insightful clips from each video response.
Step 4: Easily add showreels to your quant insights dashboards for an even deeper narrative.
Outcome: Generate outsized impact for your organization through the marriage of AI-driven quant & qual insights.
Frequently Asked Questions (FAQs):
What is quantilope inColor?
quantilope inColor is an AI-driven video research solution that enables quantitative researchers to collect and analyze video responses from consumers, enriching numerical data with qualitative insights through features like automated transcription, sentiment analysis, and video showreel creation.
What type of insights does qualitative research provide?
Qualitative research provides in-depth understanding of the 'why' and 'how' behind human behavior and opinions through non-quantitative data like video interviews and observations, revealing consumer needs, motivations, and hesitations that numbers alone cannot explain.
What are the main features of inColor's AI analysis?
inColor offers AI-driven text transcription of video responses, automated sentiment analysis, keyword trend detection, facial emotion recognition, advanced filtering tools, and the ability to create video showreel deliverables that work across any panel or device.
How does inColor combine quantitative and qualitative research?
quantilope users can link respondents directly from their quantitative survey into an inColor environment.
inColor also allows researchers to ask consumers video questions, analyze responses using AI-driven sentiment and keyword analysis, create filtered video showreels, and integrate these qualitative clips directly into quantitative insights dashboards for a complete narrative.
How does inColor handle the analysis of hundreds of video responses quickly?
The solution uses automated text transcription and keyword tagging, allowing you to instantly filter videos by specific themes or sentiments rather than watching every clip manually.
What is the best way to present these qualitative findings to stakeholders?
You can use the automatic showreel generator to curate a highlight reel of the most impactful consumer testimonials, providing a compelling narrative that "brings the data to life" beyond just charts.
