The A/B Pre-Roll Test is an extension of the classic A/B that tests various advertisements in a digital environment.quantilope's A/B Pre-Roll Test is fully automated, allowing users to drag & drop the method into their survey and watch results populate in real-time.
Safeguards your advertising investment by pre-testing ads with your consumer
Spot B seems to especially captivate consumers more with a higher view-through rate, especially at the beginning.
Many consumers chose to skip Spot A between 3 and 4 seconds.
TURF is used to identify the potential performance of a combination of products, features, or marketing actions. with the greatest performance. TURF analysis will identify which po...
Maximum Difference Scaling (MaxDiff) is used to identify consumers preferences towards product features, advertising claims, or branding. It’s used to understand which items to pr...
Price Sensitivity Meter (also known as Van Westendorp method) is used to investigate different price perceptions and the price limits consumers place in relation to a specific prod...
