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Automated Price Sensitivity Meter (PSM)

Price Sensitivity Meter (also known as Van Westendorp method) is used to investigate different price perceptions and the price limits consumer's place in relation to a specific product or service.

quantilope's Price Sensitivity Meter is fully automated, allowing users to drag and drop the method into their survey instantly and watch results in real-time.

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Benefits of quantilope's automated PSM: 

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Follows a natural demand curve for valid sales estimation

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Leverages automated chart options, removing the need for intense manual calculations

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Clearly differentiates premium items from budget/value options

Applications of quantilope's automated PSM 

What is the optimal price for a new product?

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$1 is the optimal price for the product, while $1.19 is the category price that the consumers perceive as normal.

What price point will attract the most amount of consumers?

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$1 will attract the largest proportion of possible and certain buyers.

“For a company that moves as fast as we do, it’s essential to generate insights at equal momentum. quantilope enables us to do exactly that.”

- Sandra Schlicht, Business Insights Manager

Oatly

 

Additional automated advanced methods

Request an automated PSM demo