Segmentation clusters consumers into actionable and approachable groups. Using a need-based approach, quantilope's segmentation method captures actual needs and desires driving consumer behaviors. Results can be used to create impactful and targetable business strategies, such as product innovation, pricing strategy, or marketing communications.
quantilope's Segmentation is fully automated, allowing users to drag and drop the method into their survey instantly and see segment results in real-time.
Benefits of quantilope's automated Segmentation
Results in a fraction of the time it takes with other vendors
Identifies specific consumer groups for targeted marketing campaigns
Removes the complexity of segmentation analysis thanks to automated, machine learning algorithms
Applications of quantilope's automatedSegmentation
What is the overall landscape of US Gamers?
This study's segmentation output resulted in three defined segments of varying sizes: Social Gamers, Focused Gamers, and Relaxed Gamers. However, segmentation outputs can range between 3 and 7 segments based on each study's respective data.
What are the most important needs for US Gamers?
These are the results from our MaxDiff, which asked consumers to pick their most important needs for their gaming experience. 'Relaxing/Unwinding' is the top need for US gamers, followed by 'Total immersion', 'Strategic challenges', and 'Releasing stress/anger'.
