quantilope & Coles: Understanding the Consumer Perspective Through BBHT
Learn how Coles leveraged quantilope's Better Brand Health Tracking approach to shift from a brand-centric way of thinking to focus more on...
Price Sensitivity: Understanding How Price Affects Consumer Behavior
In this blog, learn about price sensitivity so you and your business can set the right prices for your consumers.
Best AI Survey Tools To Enhance Your Research with Technology
The blog highlights some of the best AI survey tools to leverage for your research needs, from survey generation to automated data analysis...
Two Years of Learnings in Better Brand Health Tracking
Download access to quantilope's Women in Research webinar to unlock two years of learnings from our automated better brand health tracking ...
Evaluate Your Research Partners on 7 Key Data Quality Criteria
In this webinar, discover 7 key questions to ask your research partners about their data quality processes, ensuring your insights are buil...
How To Build an Effective Brand Tracking Dashboard
The blog highlights how to build an effective brand tracking dashboard to showcase and share your valuable consumer insights.
Brand Market Research: Understanding Your Brand’s Position in the Market
The blog highlights what brand market research is, methods and types of brand market research to leverage, and how quantilope can help auto...
Ad Campaign Effectiveness Measurement: How to Measure Campaign Impact
The blog explores ad campaign effectiveness measurement - including what it is, how to go about it, the benefits of doing so, and how quant...
quantilope & Florida's Natural: Validating Business Decisions With BBHT
Learn how Florida's Natural leveraged quantilope's Better Brand Health Tracking approach to validate strategic business decisions in their ...
Ad Creative Testing: Ensuring Your Ads Resonate with Your Audience
The blog explores ad creative testing - including what it is, its benefits, best-practices to keep in mind, and helpful market research too...
Brand Tracking Best Practices: From Data Collection to Actionable Insights
This blog covers brand tracking best practices - from key elements to keep in mind while building your tracking study, to common mistakes t...
quantilope is the #1 Technology Provider for Market Research in 2024!
quantilope's rankings climb in this year's GRIT (Greenbook Research Industry Trends) Business and Innovation Report - coming in as the #1 t...
10 AI Market Research Tools & How To Use Them
This blog explores some of the top AI-based market research tools that speed up the time to insights without sacrificing quality or substan...
Essential Brand Tracking Metrics
This blog covers brand health tracking - from traditional brand health studies to the more advanced Better Brand Health Tracking (BBHT).
The Power of Shopper Insights
In this post, we explore consumer shopper insights and shopper insights examples to highlight how brands can benefit from this type of mark...