How Technology is Transforming Market Research
Discover how technology solutions are revolutionizing market research through AI, automation, and advanced methodologies.
Elevated Ad Tracking with Mental Availability and Mental Advantage Analysis
Download access to quantilope's webinar with Quirk's exploring how to incorporate Mental Availability and Mental Advantage analysis into yo...
How To Create a Brand Tracking Survey
This blog post explores how to create a brand tracking survey, the benefits of running a brand tracker, and how to approach running your ow...
Leveraging Advanced Methods With Automated Platform Tracking
Discover how an integrated platform with advanced research methods and tracking technology accelerates insights and drives better business ...
Tracking the Auto Insurance Category With a Better Brand Health Approach
Explore this Better Brand Health Tracking study covering the major auto insurance providers in the US, with a focus on Progressive.
Exploring Four Waves of BBHT Insights in the Body Wash Category
Explore this Better Brand Health Tracking study covering 12 body wash brands, from newcomer Lumē to industry giant Dove, with Native as the...
quinn Chat Adds a New Layer of Advanced Research Support
Meet quinn Chat! quantilope's integrated AI chat feature for specific advanced method research questions, chart generation, and much more.
How To Measure Brand Preference: A Comprehensive Guide
Learn how to measure brand preference with key survey metrics and data analysis. Discover insights to gauge customer loyalty and improve br...
quantilope Academy Launches a New Course Series Focused on Solutions
Starting with an Innovation & Optimization Course, quantilope Academy's new series helps brands answer business questions using specific re...
Driving Brand Growth Based on Category Entry Points
Learn about Category Entry Points – a core component of Better Brand Health Tracking, helping brands understand what brings buyers to their...
15 of the Best Market Research Tools To Use in 2025
Explore some of the best market research tools your business can leverage this year – from social listening platforms to website and data a...
Lessons Learned from Two Years of Generative AI in Market Research
Download access to quantilope's webinar with Quirk's looking at what we expected from AI to its actual use today, alongside insight from qu...
Pricing Surveys: Gathering Consumer Feedback on Pricing
Learn how to create effective pricing surveys. From choosing methods to analyzing feedback, use these tips to gather valuable consumer pric...
Survey Research: Best Practices for Collecting Accurate Data
Learn essential survey research methods, best practices, and how to design effective surveys that collect accurate data for actionable insi...
Brand Tracking in 2025: A Comprehensive Guide
Learn how to create effective brand tracking studies, from key metrics to advanced methods. A complete guide to monitoring brand performanc...