Brand Tracking in 2025: A Comprehensive Guide
Learn how to create effective brand tracking studies, from key metrics to advanced methods. A complete guide to monitoring brand...
Using a MIAT To See What Consumers Really Think About 6 Major Airlines
This study using a multiple implicit association test (MIAT) to capture consumers' subconscious associations with six major...
A Refreshing Take on Soda Brand Health Tracking
Explore a new approach to brand health tracking in this soda study with two empirically-grounded metrics: category entry points...
Take a Walk Through the Sneaker Category via Implicit and Video Research
This study explores where, when, and why US consumers are purchasing sneakers. The study also includes implicit and video research...
The Retail Insights That No One Seems To Be Talking About (but We Are)
What will be the standout retail trends in 2023 and beyond? This study's retail consumer insights explore secondhand shopping,...
The Top Method of Payment for Black Friday Shopping This Year
Learn how many consumers are shopping on Black Friday this year, what they're buying, how they're paying, and more.
How to Buy Research Technology in 2023
Download quantilope's guide to buying research technology in 2023 to learn the four metrics that you should review when buying a...
Five Waves of Direct-to-Consumer Mattress Tracking
The latest data from quantilope's direct-to-consumer (DTC) mattress tracker, tracking consumer responses to where they are buying...
Tapping Into Consumers' Subconscious Through Implicit Research
Learn about the fundamentals of implicit research, when to use it, how to set up an implicit study, and how to run implicit...
Tuning In to Streaming and Social Platform Insights
Through the power of implicit research, see how quantilope taps into the subconscious minds of 3,000 consumers across US, UK, and...
Inflation's Impact on UK Parents' Back-to-School Shopping in 2022
This blog explores how UK parents are preparing for their kids to go back to school this fall - such as buying second-hand,...
Uncovering Implicit Cable Network Associations and an Ideal Show Lineup
This study uncovers implicit associations of the six major cable broadcast news networks in the US, as well as what would be an...