How Consumers Choose the Best Credit Card for Their Wallet
Explore how consumers went about choosing their credit card(s), the most sought benefits of a card, and future credit card...
What Is Key Driver Analysis and How To Use It in Your Customer Research
Key Driver Analysis gets to the heart of why consumers make the choices they do - in other words, what drives their behaviors and...
What Is MaxDiff and How To Use it in Your Customer Research
MaxDiff is a quantitative research technique that presents respondents with a list of items and asks them which they consider the...
quantilope Tracking Study: Four Waves of Mattress Insights
See what four waves of tracking data can show you about a brand and an overall category's performance with quantilope's DTC...
Consumer NOW Index: A Mid-Year Review of 2021 Consumer Sentiment
This report explores how consumers are feeling at the midway mark of 2021, and includes a sneak peek into some insights from our...
How the Pandemic has Affected Consumers’ Shopping Behaviors
quantilope's recent study reveals the latest insights into consumer shopping behaviors before, during, and after the Covid-19...
Using an Automated Key Driver Analysis To Unwrap Consumer Satisfaction
quantilope’s latest Consumer Electronics study provides an understanding of what drives tech consumer satisfaction using advanced...
How We Leveraged Choice-Based Conjoint for Exploratory UX Research
This study explores how quantitative and qualitative methods can be used in tandem to gain a more holistic understanding of users'...
Consumer Electronics – The Latest Insights in a European Comparison
quantilope’s Consumer Electronics study will leave readers with an understanding of the most important trends and shopping...
Fundamental Principles That Influence Your Target Group
quantilope identified the fundamental principles and values of consumers, that can be used to inform effective communication...
Key Metrics Every Consumer Electronics Brand Should Know
In this blog, we explore key metrics every consumer electronics brand should know - such as shopping methods, device ownership,...
Consumer NOW Index: What 2021 Looks Like So Far
quantilope’s Q1 2021 Consumer NOW Index captures ongoing shifts in behavior and portrays where consumers stand in the first...