What does the workout culture look like before, during, and after COVID-19?
We surveyed 489 physically active US consumers to understand how exercise habits have changed during COVD-19. Specifically, we...
These Are the Top 3 Advertising Claims for Retailers Going Back to School
To learn more about the mindset of today’s Back to School shopper, we ran a research study with 400 US parents of school-aged...
US Parents' Top Associations With 'Back to School' Campaigns in 2020
This study explores the key associations US parents have with 'Back to School' this year, and how they anticipate conducting their...
'Happy' meal vs. 'indulgent' meal: what do consumers associate with top fast-food brands?
quantilope's fast-food study examines 46 subconscious associations consumers have with leading fast-food brands including...
How do 13 fast-food brands rank among consumers?
Thirty-six percent of consumers report Chick-fil-A a their favorite fast-food brand, followed by 32 percent who chose McDonald's,...
Wave 7 of quantilope's Consumer Now Index Tracking Study
A hopeful uptick in consumer sentiment quickly fades as wave 7 of the Consumer NOW Index shows a significant drop in both current...
quantilope's Consumer NOW Index Completes Third and Fourth Waves
The Consumer NOW Index is an ongoing tracker focused on consumer sentiments, attitudes, and actions in the US, UK, and Germany...
Consumer NOW Index – A Dive into the Maximum Difference Scaling
In this post Maximum Difference Scaling (MaxDiff) is explained using a practical example - the Consumer NOW Index. Learn more...
Whitepaper: Automated Tools for Implicit Research
This White Paper, 'Automated Methods for Implicit Research', will show you how to tap into your consumers' subconscious for better...
A New Wave of the Consumer NOW Index: Finding Our Routines
The Consumer NOW Index has completed its fourth wave of tracking, showing a resurgence of consumer sentiment to levels similar to...
How Do Collaborative Softwares Rank Among Remote US Employees?
To learn how coworkers are staying connected, we ran a study with ~300 US consumers, ages 18+, evaluating their perceptions of...
Wave 2 of quantilope's Consumer NOW Index Tracker
Check out wave 2 of quantilope's Consumer NOW Index tracker, providing ongoing insights into the radically changing motivations...