Tracking the Auto Insurance Category With a Better Brand Health Approach
Explore this Better Brand Health Tracking study covering the major auto insurance providers in the US, with a focus on...
Exploring Four Waves of BBHT Insights in the Body Wash Category
Explore this Better Brand Health Tracking study covering 12 body wash brands, from newcomer Lumē to industry giant Dove, with...
quinn Chat Adds a New Layer of Advanced Research Support
Meet quinn Chat! quantilope's integrated AI chat feature for specific advanced method research questions, chart generation, and...
How To Measure Brand Preference: A Comprehensive Guide
Learn how to measure brand preference with key survey metrics and data analysis. Discover insights to gauge customer loyalty and...
quantilope Academy Launches a New Course Series Focused on Solutions
Starting with an Innovation & Optimization Course, quantilope Academy's new series helps brands answer business questions using...
Driving Brand Growth Based on Category Entry Points
Learn about Category Entry Points – a core component of Better Brand Health Tracking, helping brands understand what brings buyers...
15 of the Best Market Research Tools To Use in 2025
Explore some of the best market research tools your business can leverage this year – from social listening platforms to website...
Lessons Learned from Two Years of Generative AI in Market Research
Download access to quantilope's webinar with Quirk's looking at what we expected from AI to its actual use today, alongside...
Pricing Surveys: Gathering Consumer Feedback on Pricing
Learn how to create effective pricing surveys. From choosing methods to analyzing feedback, use these tips to gather valuable...
Survey Research: Best Practices for Collecting Accurate Data
Learn essential survey research methods, best practices, and how to design effective surveys that collect accurate data for...
Pricing Analysis: Techniques for Setting Competitive Prices
Learn effective pricing analysis techniques to set competitive prices. Discover strategies, step-by-step methods, and tools for...
Consumer Market Research: Strategies for Understanding Your Target Audience
Discover effective consumer market research strategies and methodologies to gather actionable insights and better understand your...