How To Perform Market Research for Advertising Campaigns
This post explores how brands can measure the impact of their advertising campaign through quantitative A/B tests, qualitative...
How To Measure Customer Satisfaction in 5 Simple Steps
Customer satisfaction measurement is important for all brands, and this blog covers how to use metrics such as Net Promoter Score...
quantilope & OMD: Automated Research for Award-Winning Campaigns
Learn how OMD partnered with quantilope to create award-winning campaigns for their clients through data-supported market research...
Claims Testing: Why It's Essential to Your Brand
Why claims testing is important for your brand associations and how market research can help ensure claims are designed for...
quantilope Ranks 2nd on GRIT’s 2022 Top Technology Providers List for Market Research
quantilope is proud to appear three times in this year’s GRIT Business & Innovation Report: #2 on Top Technology Providers List;...
quantilope Announces Further UK Expansion
quantilope has announced its move to a new London collaborative space to meet the growing demands of its UK entity.
6 Types of Survey Biases and How To Avoid Them
This post outlines some of the common forms of survey biases (such as order bias, non-response bias, etc.), and ways you can avoid...
Top Consumer Insights Companies To Consider in 2025
These are some of the top consumer insights companies you should be considering for your market research before the year is over.
Branding Questionnaire: 12 Questions To Ask When Developing a Brand Identity
This post explains what a branding questionnaire is, brand questions to ask to define your brand identity, and an example of a...
quantilope & Zurich: Modernizing Research Processes to Stay Ahead
Learn how Zurich partnered with quantilope to streamline their research processes and save €70,000 a year on advanced analyses.
Concept Testing and Validation: Methods, Survey Design, and Examples
This blog post explores the idea of concept testing in market research, including the benefits, types of concept tests, use cases,...
quantilope & Bakkt: Understanding Women in Crypto
Learn how Bakkt partnered with quantilope to run a market research study exploring metrics around women in the cryptocurrency...