The importance of research as society reopens
As COVID-19 restrictions ease, it’s vital to keep your finger on the pulse of your audience’s behaviour, helping inform the way...
The immediacy and intimacy of video
Our use of video has changed drastically in the last twenty years. Its ability lies in the experience of seeing multiple...
Survey Templates: What To Include in Your Market Research
Understand the rationale for conducting market research, and how market research survey templates can ensure your research is...
What Is Market Segmentation Research?
Learn how to do market segmentation, the different types of segmentation research, examples of segmentation studies, and how...
A Guide to Logo Testing Through Market Research
Learn what logo testing is, how to conduct logo testing, best practices to keep in mind, and how quantilope can help with this...
The Fundamentals of Gathering Agile Insights
Learn what it means to undergo an agile transformation in your insights department, and how an agile way of working can accelerate...
Data Saturation in Qualitative Research
Learn what data saturation is, how it relates to qualitative research practices, and how to leverage quantilope's video research...
Your Guide to Automated Brand Tracking Research
In this Guide to Brand Tracking, brands will learn why tracking research is so important and how to efficiently design an...
How To Improve Your Market Research With Automation
Improve your market research process with quantilope's end-to-end Insights Automation Platform, for insights that are faster and...
Dependability and Trustworthiness in Qualitative Research
Establish trustworthiness in qualitative research by looking for four main criteria: credibility, transferability, dependability,...
How to Use Research to Build a Market Growth Strategy
Explore the different approaches to building a market growth strategy with quantilope's automated tools such as KDA, TURF,...
MaxDiff vs. Conjoint Analysis: When To Use Each for Market Research?
Learn how MaxDiff and Conjoint analyses compare and differ from one another, and when to leverage each type of methodology in your...