The Essential Guide to Idea Screening: Turning Concepts Into Reality
In this guide, we'll break down the essentials of idea screening, starting by defining its purpose and exploring the top...
The New quantilope Brand Experience
Introducing quantilope's new brand experience featuring a brighter, fresher look and feel.
Unleash Brand Growth With Our Better Brand Health Tracking Certification
This Certification Course from the quantilope Academy empowers researchers to learn how to effectively grow their brand through...
Strengthening Our Approach to Data Quality With Pre-Survey Defense
quantilope's Pre-Survey Defense module detects suspicious/fraudulent respondents before they enter a survey - complementing...
Better Brand Health Tracking in the Body Wash Category
Dive into quantilope's Better Brand Health Tracking approach with this body wash category study, including brands like Dove,...
quantilope & TMRE Event: Strengthen Your Brand Using Mental Advantage
See how you can grow market share through meaningful customer connections by understanding buyers’ needs and motivations.
Your Complete Guide to Analyzing Brand Strength
Learn how to analyze the strength of your band with brand analysis research.
Leveraging Consumer Panels For Actionable Customer Insights
Discover what consumer panels are and how they can help brands to unlock valuable consumer insights.
Comparing Kano and MaxDiff: Choosing the Right Advanced Research Method
Explore the differences between Kano and MaxDiff methods to determine the best approach for analyzing customer preferences and...
How and When To Use Every Advanced Method quantilope Offers
This blog post covers each of quantilope's 15 advanced research methods, with examples of how they're used and when they're each...
Unlocking Your Brand’s Potential With White Space Analysis
Discover how white space analysis can uncover hidden opportunities and drive growth in your business with our comprehensive guide.
Effective Concept Testing in New Product Development
Learn how effective concept testing in new product development can validate ideas, reduce risks, and ensure market success.