Brand Value: What It Is, How To Build It, and How To Measure It
This blog focuses on how to measure brand value - including the metrics and elements that contribute to brand value and how it...
What Are Brand Perceptions and How Can You Measure Them?
In this blog, learn what brand perceptions are, why they're important to measure, and the different options you have for brand...
How Can Brands Build, Measure, and Manage Brand Equity?
In this blog, learn how to build, monitor, and manage your brand equity over time to stand out among competition, justify premium...
How To Use a Brand Insights Tool To Improve Your Branding Strategy
This blog explores how to use a brand insights tool like quantilope to improve your brand strategy and important business...
quantilope's 5th Consecutive Year as a 'Fastest Growing Tech Company'
quantilope has again been honored with Deloitte's Technology Fast 50 Award for the fifth year in a row - recognizing the fastest...
Automated Survey Setup: How To Utilize AI-Generated Question Inputs
In this post, we cover some ways AI market research tools like quantilope's AI co-pilot, quinn, can streamline your survey setup...
quantilope & MoneyGram: Tracking a Major F1 Sponsorship
Learn how MoneyGram leveraged quantilope's platform to launch 18 tracking projects in under 2 months to closely monitor their F1...
quantilope & GreenBook Showcase: Grow with Mental Availability
Learn new metrics that will help grow your brand in this tech showcase with GreenBook.
How To Use AI To Integrate Advanced Research Methods in Surveys
This post explores how researchers of any skillset can lean on AI tools like quantilope's quinn to capture complex, advanced...
Your Guide To Better Brand Health Tracking
Explore all there is to know about quantilope's Better Brand Health Tracking solution in this whitepaper - including Mental...
Better Brand Health Tracking: What's the 'Takeout' Soda Brand?
Explore multiple waves of quantilope's brand health tracking study in the soda category, with Category Entry Points, Mental...
Better Brand Health Tracking Series: Mental Advantage Analysis
Explore the latest analysis for Better Brand Health Tracking: Mental Advantage which highlights a brand's higher-than-expected...