How to set up, launch, and analyze implicit research in 1 - 3 days

Watch now: quantilope's presentation from TMRE's Summer Digital Week discussing how to set up, launch, and analyze implicit research in 1 - 3 days.

Jan 29, 2024

Watch now: quantilope's presentation from TMRE's Summer Digital Week discussing how to set up, launch, and analyze implicit research in 1 - 3 days.

Presentation: how to set up, launch, and analyze implicit research in 1 - 3 days.

Based on neuroscience research, implicit tests are used to uncover subconscious associations towards categories, brands or products. Implicit association tests measure the unconscious forces that drive consumer decision making providing a deeper level of insights to inform brand strategies.

In this session, quantilope will present an automated solution to easily set up, launch, and analyze implicit research in 1 - 3 days. The solution will be presented through the lens of original implicit research on the Fast Food industry examining the different characteristics, occasions, and motivations that consumers subconsciously associate with leading fast-food brands. The study features brands including Chick-fil-A, McDonald's, Subway, Taco Bell, Chipotle, and Domino’s and more.

Access the full length Fast Food Insights Dashboard now!

How Do I Choose a Brand Health Tracking Tool for CPG Brands?

Selecting the best brand health tracking tool for Consumer Packaged Goods (CPG) brands: key features, brand health metrics, and brand track...

Hands-on Guide: Turning Mental Availability Insights Into Marketing Actions

This report is a hands-on guide for marketers looking to measure, diagnose, prioritize, and activate Mental Availability insights for strat...

quantilope's Brand Growth System for Insights Leaders

This report guides insights leaders through quantilope's Brand Growth System: a way to continuously explore, activate, and monitor insights...