Watch the recording from TMRE's Innovating Insights Digital Week for an introduction into quantilope's new automated segmentation method.
TMRE's Innovating Insights Digital Week brings together the most disruptive MR and Insights executives for a series of talks, panels, demos, and live debates on the latest developments in consumer insights. The live recording of this session took place on Wednesday, September 16th, 2020 at 12:30 pm EST.
Real Time Segmentation for Fast-Paced Innovators
Innovation remains key for the survival and success of brands. Those who are the best at innovation do so by creating new products and services that cater to very specific customer needs and desires. To achieve this successfully, brands need to find the right consumer segments to ensure that product, pricing, and communication are in line with their respective needs. However, this often requires advanced methodologies and can take weeks to months - time that many brands do not have given the pressure to innovate quickly.
Speakers: Thomas Fandrich, Co-founder at quantilope & Jannik Meyners, Head of Science at quantilope
quantilope is offering a limited number of qualified brands with free access to try our automated segmentation method through the Segmentation Master's Program. More information here - https://www.quantilope.com/
