quantilope is taking over booth 505 at Quirks Brooklyn in just a few weeks! Come stop by to meet the team and a hands-on experience for how our platform can deliver advanced market research results in 1 - 5 business days.
Quirks Brooklyn
March 3rd - 4th, 2020
New York Marriott at the Brooklyn Bridge
Hear us speak on Wednesday March 4th at 1:00 PM.
The implicit playbook: Develop a competitive advantage by appealing to your consumer’s subconscious
The Implicit Playbook is a step-by-step guide for marketers and insight managers to develop a competitive advantage with a deeper understanding of their consumer’s subconscious. In this session, quantilope Co-Founder Thomas Fandrich will provide insight into what implicit/System 1 decision-making is and how it affects your consumer’s purchasing behaviors. Attendees will leave with tactical takeaways for how to implement implicit/System 1 market research and uncover subconscious associations with your brand, products and marketing communications.
Key Takeaways:
- A three-step framework to implement and optimize the effect of implicit research for your brand
- The impact of a consumer’s subconscious decision making on purchasing behavior
- A demonstration for how your brand can easily access implicit research
Topic(s) Covered:
- Emotional measurement (neuroscience/eye-tracking)
- New techniques – qualitative and quantitative
- Automated research
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