quantilope Gears Up For Quirks Brooklyn 2020

quantilope is taking over booth 505 at Quirks Brooklyn in just a few weeks! Come stop by to meet the team and a hands-on experience for how our platform can deliver advanced market research results in 1 - 5 business days.

Quirks Brooklyn
March 3rd - 4th, 2020
New York Marriott at the Brooklyn Bridge 

Hear us speak on Wednesday March 4th at 1:00 PM.

The implicit playbook: Develop a competitive advantage by appealing to your consumer’s subconscious

The Implicit Playbook is a step-by-step guide for marketers and insight managers to develop a competitive advantage with a deeper understanding of their consumer’s subconscious. In this session, quantilope Co-Founder Thomas Fandrich will provide insight into what implicit/System 1 decision-making is and how it affects your consumer’s purchasing behaviors. Attendees will leave with tactical takeaways for how to implement implicit/System 1 market research and uncover subconscious associations with your brand, products and marketing communications.

Key Takeaways:

1. A three-step framework to implement and optimize the effect of implicit research for your brand
2. The impact of a consumer’s subconscious decision making on purchasing behavior
3.  A demonstration for how your brand can easily access implicit research

Topic(s) Covered:

• Emotional measurement (neuroscience/eye-tracking)
• New techniques – qualitative and quantitative
• Automated research