quantilope's CEO and co-founder, Dr. Peter Aschmoneit, demonstrates powerful principles for storytelling that can be easily implemented for research.
The Mental Availability Playbook: Winning the Moments That Drive Brand Growth
Your playbook to Mental Availability tracking, turning the Ehrenberg-Bass Institute's "Laws of Brand Growth" into a real-time competitive a...
The Science of Staying Top-of-Mind: Oxfam’s New Playbook for Growth
How Oxfam goes beyond the traditional brand funnel to track actionable metrics for growth, such as Category Entry Points and Mental Availab...
How Kettle & Fire Leverages quantilope’s Brand Growth System to Innovate and Scale
How Kettle & Fire leverages quantilope’s Mental Availability tracking to ensure they aren't just an option, but the first choice that comes...