How Florida's Natural Leveraged Better Brand Health Tracking

Tune into this fireside chat to learn how Florida's Natural leveraged quantilope's Better Brand Health Tracking solution for science-based category insights.

Apr 23, 2024

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Tune into this on-demand fireside chat between quantilope and Florida's Natural to learn how the Florida's Natural team leveraged Category Entry Points and Better Brand Health Tracking (BBHT) on quantilope's platform for science-based category and brand insights.

Hear from Kelly Wade - Director of Marketing at Florida's Natural, specifically on:

Why the Florida's Natural team shifted from traditional brand health tracking to BBHT
How BBHT allows Kelly's team to bring real-time insights into conversations as they're happening
Ways Kelly and her team collaborated with quantilope throughout the end-to-end process

As Kelly remarks:

"[quantilope's] platform is super easy to use and there's no version control issues...in just a click of a couple buttons we can see data cuts so our data can be part of our real-time conversations."

- Kelly Wade, Director of Marketing at Florida's Natural

Access the full fireside chat recording below!