Tune into this on-demand fireside chat between quantilope and Florida's Natural to learn how the Florida's Natural team leveraged Category Entry Points and Better Brand Health Tracking (BBHT) on quantilope's platform for science-based category and brand insights.
Hear from Kelly Wade - Director of Marketing at Florida's Natural, specifically on:
- Why the Florida's Natural team shifted from traditional brand health tracking to BBHT
- How BBHT allows Kelly's team to bring real-time insights into conversations as they're happening
- Ways Kelly and her team collaborated with quantilope throughout the end-to-end process
As Kelly remarks:
"[quantilope's] platform is super easy to use and there's no version control issues...in just a click of a couple buttons we can see data cuts so our data can be part of our real-time conversations."
- Kelly Wade, Director of Marketing at Florida's Natural
Access the full fireside chat recording below!
