quantilope has been named one of the top 10 'Most Innovative Suppliers' in GRIT's 2023 Business & Innovation Report.
Notably, quantilope ranks among names like Ipsos and Kantar, proving that automated, advanced consumer intelligence platforms are growing at a pace that puts them on par with traditional research agencies. End client researchers and large brands are seeing the value that quantilope's automation can provide for their business - namely, speed to deep, high-quality consumer insights using AI-powered research methodologies.
“To be ranked as a top 10 supplier in GRIT's highly-respected industry report is a direct reflection of the hard work and innovation our team has consistently put into quantilope’s platform to provide researchers with fast, quality, and AI-driven consumer insights," said Peter Aschmoneit, quantilope’s CEO. “As consumers move faster than businesses can keep up, it’s our commitment to continue providing researchers with hands-on access to high-quality insights through the most innovative research technology.”
Each year, Greenbook's GRIT report covers the latest dynamics within the insights and analytics industry, noting key players, innovators, and change-makers. In this year's 31st edition of the report, quantilope is named the #10 Most Innovative Supplier (out of 50) that's moving the industry forward. quantilope's 2023 position in this list adds to a continual climb over the past few years, ranking 12th in 2022 and 17th in 2021.
The rankings and findings in this report come from Greenbook's data collection in July of this year among 2,100 total respondents: buyers (n = 332), suppliers (n = 1,753), and others (n = 15). With just one mention away from tying for the 8th Most Innovative Supplier, quantilope is proud of the momentum it's gained through its largest suite of advanced methodologies, a brand health tracking approach based on the prestigious Ehrenberg-Bass Institute for Marketing Science, the release of new AI features, and continued platform innovations.
One quantilope client mentions in the report:
"[quantilope has] the highest number of advanced methods of any insights company I’ve worked with - they have a team of classically trained researchers to help assist in my business goals and are constantly innovating their product with new features - like adopting AI into their learning center or rolling out a new Brand Health tracker that is the first of its kind within the industry."
2023 has been an exciting year at quantilope, with even more AI market research tools and features planned!
To check out some of what we've been up to recently, see our guide to Implementing AI Into Your Research Process, our modernized Brand Health Tracking approach, or some real platform case studies from Kraft, PBS, and more.
