Consumer NOW Index: What 2021 Looks Like So Far

quantilope’s Q1 2021 Consumer NOW Index Report provides a glimpse into how the new year is shaping up as we reflect on the first quarter. 

The Consumer NOW Index is run once per month, with each wave capturing ~400 consumer responses. As each month’s data is automatically added to our publicly available interactive dashboard, equipped with live significance testing and detailed data point explanations, brands are able to leverage real-time changes in consumer behavior to efficiently shift their focus and stay relevant. 

2021 was a long awaited year, yet one that proves to have lingering effects from the year past. While consumer well-being continues to remain stable as a whole, there continues to be a disproportionate sentiment between different generations, genders, relationship statuses, income levels, and US regions. In this report, we dive into each of those categories in detail, pointing out why those dichotomies may exist, and what brands can do about them. 

Below are some of the topics we explore in this most recent Consumer NOW report: 

• Which generation is feeling the best right now? 
• How does gender impact overall well-being? 
• Did marriages help or hurt consumers' experiences throughout quarantine?  
• Does money really buy happiness? 
• How are coastal consumers different from those in other regions? 

Eager to find out? Dive into these insights by downloading the full Q1 2021 report below: