quantilope & PBS: Real-Time Insights for a Changing Media Landscape
Learn how PBS leveraged quantilope's platform to understand different types of audience viewers - from digital streamers to linear...
How To Run a Category Insights Study
This blog looks at how category insights provide numerous benefits for your brand and category management through quantitative and...
4 Elements of Market Research That Are Worth Your Insights Budget
This blog post outlines the four elements of a market research study that are worth investing in for smarter business decisions.
You Needed Category Insights Yesterday - Now What?
This blog explains the options brands have when it comes to quickly running a category insights study for high-quality, fast,...
quantilope Launches a Modernized Better Brand Health Tracking Solution
Learn about quantilope's modernized approach to Better Brand Health Tracking, leveraging two new concepts: Category Entry Points...
What Are Omnibus Surveys? (+10 Reasons They're Not Effective)
This blog defines what omnibus studies are, where panel respondents typically come from, and why these studies are not the most...
A Refreshing Take on Soda Brand Health Tracking
Explore a new approach to brand health tracking in this soda study with two empirically-grounded metrics: category entry points...
quantilope & Insights Association Webinar: DIY Empowerment
Watch today. Learn how consumer intelligence platforms and their insights pros can be the partner you're looking for as you own...
5 Responses When You Hear 'Our Current Research Process is Fine!'
Here are five responses you can come back with when someone in your organization tries to convince you that your current research...
Here's Why You Need To Tie Research to Company Strategy
Learn why it's so important to always link your market research efforts back to company strategy for effective consumer insights.
How To Run Market Research for CPG Companies
Learn all about CPG market research, including ways to run it, why it's important, an example of a CPG market research study, and...
quantilope & WIRe Webinar: Misconceptions About Tracking Research
Watch today. Learn how AI is changing the game for tracking research, so you can easily launch & analyze tracking studies for...