What Are Omnibus Surveys? (+10 Reasons They're Not Effective)
This blog defines what omnibus studies are, where panel respondents typically come from, and why these studies are not the most...
A Refreshing Take on Soda Brand Health Tracking
Explore a new approach to brand health tracking in this soda study with two empirically-grounded metrics: category entry points...
quantilope & Insights Association Webinar: DIY Empowerment
Watch today. Learn how consumer intelligence platforms and their insights pros can be the partner you're looking for as you own...
5 Responses When You Hear 'Our Current Research Process is Fine!'
Here are five responses you can come back with when someone in your organization tries to convince you that your current research...
Here's Why You Need To Tie Research to Company Strategy
Learn why it's so important to always link your market research efforts back to company strategy for effective consumer insights.
How To Run Market Research for CPG Companies
Learn all about CPG market research, including ways to run it, why it's important, an example of a CPG market research study, and...
quantilope & WIRe Webinar: Misconceptions About Tracking Research
Watch today. Learn how AI is changing the game for tracking research, so you can easily launch & analyze tracking studies for...
Probability Sampling: Types, Methods, Examples, and Uses
In this blog post, read up on what probability sampling is, different approaches to probability sampling, and how it differs from...
Your Guide to Cross-Tabulation Analysis
This post explains what cross-tabulation analysis is, how it works, examples, and how to analyze your data sets in new ways with...
quantilope & Kraft: Presentation Recording on Cream Cheese Tracking
Learn how Kraft Heinz partners with quantilope to automate their cream cheese tracker and quickly turn tracking insights to real...
Cluster Sampling: Methods, Advantages, Limitations, and Examples
In this blog, learn what cluster sampling is, types of cluster sampling, advantages to this sampling technique and potential...
Leveraging Market Research Dashboards To Visualize Survey Data
Learn what market research dashboards are, how to use them to optimize data visualizations, and what they look like in several...