Brand Health Tracking: How To Measure + Helpful Monitoring Tools
This blog explores brand health tracking - including what it is, how to measure it, and helpful brand health tools for monitoring...
How To Measure Brand Equity
This blog post walks you through what brand equity is, brand equity metrics that you’ll want to measure in a study, and how to do...
Detect Underlying Insights With a Multi Implicit Association Test (MIAT)
This blog explains what a multi implicit association test (MIAT) is, the benefits of using it, and how it works on quantilope's...
The Importance of Advanced Methodologies in Consumer Research
This report explores why advanced method research is so critical for companies looking to unlock underlying consumer motivations,...
Using a MIAT To See What Consumers Really Think About 6 Major Airlines
This study using a multiple implicit association test (MIAT) to capture consumers' subconscious associations with six major...
quantilope & Quirk's Webinar: New Brand Health Tracking
Learn a new approach to Brand Health Tracking. Leverage two exciting new principles proven to lead to brand growth and success.
quantilope & Kraft Heinz: Cream Cheese Tracking for Real-World Strategy
Learn how Kraft Heinz partnered with quantilope to explore new trends in the cream cheese sector - including the potential of mini...
Ad Tracking Research Guide
This blog guides a reader through ad tracking research, including what ad tracking is, why it's important, questions to ask, and...
Optimize Audience Reach with the quantilope Academy's TURF Course!
quantilope Academy's next advanced method course is here - Total Unduplicated Reach and Frequency! Learn how it works, its use...
quantilope Demo Day June 2023: Automated Brand Health Tracking
Learn more about brand health tracking and how easy it is to set up your own project, using quantilope's Consumer Intelligence...
quantilope & PBS: Real-Time Insights for a Changing Media Landscape
Learn how PBS leveraged quantilope's platform to understand different types of audience viewers - from digital streamers to linear...
How To Run a Category Insights Study
This blog looks at how category insights provide numerous benefits for your brand and category management through quantitative and...