How To Create a Brand Tracking Survey
This blog post explores how to create a brand tracking survey, the benefits of running a brand tracker, and how to approach...
This blog post explores how to create a brand tracking survey, the benefits of running a brand tracker, and how to approach...
This blog post explores the idea of concept testing in market research, including the benefits, types of concept tests, use cases,...
Explore seven high-quality market research tools your business can leverage this year, such as Google Trends, Statista, Pew...
Learn how Bakkt partnered with quantilope to run a market research study exploring metrics around women in the cryptocurrency...
This blog post looks at how large a sample size should be for reliable, usable market research findings.
In this blog post, read how market research should guide the product development process at every stage for the greatest chance of...
Learn how market research and brand tracking can support brands to successfully navigate inflation.
This blog explains why it’s essential to conduct thorough market research before drawing up a business plan for your startup...
Explore why ad testing is important before launching new advertisements and what to consider when building your ad concepts.
Learn how the Implicit Association Test can reveal underlying, or subconscious, consumer attitudes toward categories, brands, and...
Explore how a customer insights dashboard can bring real value to a company’s strategic and tactical decision-making.
The six key steps in the market research process: from planning a study questionnaire to data collection, analysis, and the final...
Learn how Kristen Archibald, Senior Consumer Insights Manager at PAX (and a team of one), partnered with quantilope to quickly &...
This study uncovers implicit associations of the six major cable broadcast news networks in the US, as well as what would be an...
Learn how Edmunds has partnered with quantilope to easily run multiple waves of their brand tracker study to maintain a constant...
We're bringing vox pops & video insight into the future by offering the platform inColor to gather privately shared video...
The willingness of so many to share their lives, coupled with the rapid development of technology, presents unprecedented...
If you’re thinking about using video to enhance your market research or promote your business or if you would like inspiration,...
Two of inColor’s favourite things are authentic video and helping our customers achieve greater reach amongst their target...
Your genuine emotions can be very difficult to disguise. Even if you think you’re in control of your face just the look in your...