How To Use Exploratory Research To Make Better Business Decisions
This post details the types of exploratory research methods, how to design an exploratory study, and the benefits of conducting...
Your Guide to Industry Tracking Research
In this short guide, we cover why tracking consumer metrics through market research tracking solutions is important for your...
Five Misconceptions About Tracking Research
This report debunks five of the main misconceptions brands have about tracking research, and why tracking projects don't need to...
Guide to Automated Tracking Research
This guide explores automated tracking research as a means of keeping a real-time pulse on consumer insights to drive business...
Monitoring the Madness With Automated Tracking Research!
This automated tracking study captures new data with each round of the March Madness tournament for ongoing consumer insights.
A Guide to Product Category Understanding
Learn what product category understanding is, how it relates to other types of industry analyses, and how to leverage this kind of...
How To Improve Research Sample Quality
In this blog, we outline ways to improve research sample quality through the use of sampling with panel providers, data cleaning,...
Category Understanding With quantilope: The Cannabis Industry
This category understanding study covers who cannabis users are (including three distinct segments), their motivations, detailed...
quantilope Demo Day March 2023: Automated Tracking Research
Learn more about tracking research and how easy it is to set up your own project, using quantilope's Insights Automation Platform,...
How To Use Tracking Research to Drive Business Success
In this blog, explore tracking research and how to use it to drive business success - including tracking research goals, types of...
quantilope & The Athletic: Tracking Sports Media in Real-Time
In this recording from Quirk's LA, quantilope chats with The Athletic's Brand Strategist, Amanda Ephrom, on leveraging brand...
quantilope & ESOMAR Webinar: Understanding Implicit Associations
Watch the webinar to learn what implicit association tests are, how to incorporate them into research, and how you can run similar...