Inflation's Impact on UK Parents' Back-to-School Shopping in 2022
This blog explores how UK parents are preparing for their kids to go back to school this fall - such as buying second-hand,...
quantilope Announces Further UK Expansion
quantilope has announced its move to a new London collaborative space to meet the growing demands of its UK entity.
6 Types of Survey Biases and How To Avoid Them
This post outlines some of the common forms of survey biases (such as order bias, non-response bias, etc.), and ways you can avoid...
Top Consumer Insights Companies To Consider in 2025
These are some of the top consumer insights companies you should be considering for your market research before the year is over.
Branding Questionnaire: 12 Questions To Ask When Developing a Brand Identity
This post explains what a branding questionnaire is, brand questions to ask to define your brand identity, and an example of a...
quantilope & Zurich: Modernizing Research Processes to Stay Ahead
Learn how Zurich partnered with quantilope to streamline their research processes and save €70,000 a year on advanced analyses.
How To Create a Brand Tracking Survey
This blog post explores how to create a brand tracking survey, the benefits of running a brand tracker, and how to approach...
Concept Testing and Validation: Methods, Survey Design, and Examples
This blog post explores the idea of concept testing in market research, including the benefits, types of concept tests, use cases,...
7 of the Best Market Research Tools To Use in 2024
Explore seven high-quality market research tools your business can leverage this year, such as Google Trends, Statista, Pew...
quantilope & Bakkt: Understanding Women in Crypto
Learn how Bakkt partnered with quantilope to run a market research study exploring metrics around women in the cryptocurrency...
How To Determine Sample Size for Quantitative Research
This blog post looks at how large a sample size should be for reliable, usable market research findings.
How To Use Market Research for Product Development
In this blog post, read how market research should guide the product development process at every stage for the greatest chance of...