What is an Implicit Association Test (IAT)? Types and Examples
Learn how the Implicit Association Test can reveal underlying, or subconscious, consumer attitudes toward categories, brands, and...
Learn how the Implicit Association Test can reveal underlying, or subconscious, consumer attitudes toward categories, brands, and...
Explore how a customer insights dashboard can bring real value to a company’s strategic and tactical decision-making.
The six key steps in the market research process: from planning a study questionnaire to data collection, analysis, and the final...
Learn how Kristen Archibald, Senior Consumer Insights Manager at PAX (and a team of one), partnered with quantilope to quickly &...
This study uncovers implicit associations of the six major cable broadcast news networks in the US, as well as what would be an...
Learn how Edmunds has partnered with quantilope to easily run multiple waves of their brand tracker study to maintain a constant...
We're bringing vox pops & video insight into the future by offering the platform inColor to gather privately shared video...
The willingness of so many to share their lives, coupled with the rapid development of technology, presents unprecedented...
If you’re thinking about using video to enhance your market research or promote your business or if you would like inspiration,...
Two of inColor’s favourite things are authentic video and helping our customers achieve greater reach amongst their target...
Your genuine emotions can be very difficult to disguise. Even if you think you’re in control of your face just the look in your...
Not only are more people comfortable recording themselves on video, for some expressing themselves in this way is easier and a lot...