Why video boosts the impact of research findings
We explore how market research videos can add impact and insight to presentations and debriefs.
Video-Based Research: No More Fake News?
Fake news might be a recent phenomenon, but whether to believe what we hear is something that market researchers have been...
The Power of Reviews: How Your Customers Can Help You Sell More
Consumers trust each other's opinions. The word of another human being is extremely important in our purchase decisions.
4 ways to use video to build relationships with your customers
With the growing prevalence of mobiles, webcams and cameras, along with video sharing sites, people have the opportunity to share...
Video and mobile technology are reshaping market research
The use of video in market research is of course far from a new development - actually, it has long been a staple for many...
7 Ways To Enhance Your Marketing with User-Generated Video Content
There have never been so many different channels with which marketers can connect with their customers. There is a need for...
It’s good to talk - how video enables the authentic Voice of Customer
Ever had that sinking feeling when you return to your desk after a holiday & realise it’s going to take you at least a day to...
6 tips for unlocking great responses from video surveys
When considering how to phrase your video research questions, your focus will be on how to garner the richest responses.
Market research: then and now
We decided to take a look-back at the journey market research, and specifically surveys, have taken to get where we are today.
Smartphones make for smarter research
The face of market research has changed with the evolution of phones. Your research audience is at your fingertips, and your video...
What Is Conjoint Analysis? How It Works and When To Use It
Explore examples of Conjoint Analysis to learn how this advanced method reveals trade-offs that consumers make between different...
8 Types of Market Research Studies and How To Use Them
A look at the different types of market research methods and studies brands can tap into for specific insights required to steer a...