Video and mobile technology are reshaping market research
The use of video in market research is of course far from a new development - actually, it has long been a staple for many...
7 Ways To Enhance Your Marketing with User-Generated Video Content
There have never been so many different channels with which marketers can connect with their customers. There is a need for...
It’s good to talk - how video enables the authentic Voice of Customer
Ever had that sinking feeling when you return to your desk after a holiday & realise it’s going to take you at least a day to...
6 tips for unlocking great responses from video surveys
When considering how to phrase your video research questions, your focus will be on how to garner the richest responses.
Market research: then and now
We decided to take a look-back at the journey market research, and specifically surveys, have taken to get where we are today.
Smartphones make for smarter research
The face of market research has changed with the evolution of phones. Your research audience is at your fingertips, and your video...
What Is Conjoint Analysis? How It Works and When To Use It
Explore examples of Conjoint Analysis to learn how this advanced method reveals trade-offs that consumers make between different...
8 Types of Market Research Studies and How To Use Them
A look at the different types of market research methods and studies brands can tap into for specific insights required to steer a...
What’s the future for qualitative research in a post-pandemic world?
What does the pandemic mean for an industry that has traditionally relied on meeting people face to face? How do we make sure we...
Video calling booms in Lockdown
Starved of face-to-face social contact in these lockdown times, we have quickly turned to video as our favoured form of...
Make Customer Feedback Work for Your Business
Customer feedback is at the heart of any business that is serious about keeping customers happy and attracting new ones.
The importance of research as society reopens
As COVID-19 restrictions ease, it’s vital to keep your finger on the pulse of your audience’s behaviour, helping inform the way...