What’s the future for qualitative research in a post-pandemic world?
What does the pandemic mean for an industry that has traditionally relied on meeting people face to face? How do we make sure we...
Video calling booms in Lockdown
Starved of face-to-face social contact in these lockdown times, we have quickly turned to video as our favoured form of...
Make Customer Feedback Work for Your Business
Customer feedback is at the heart of any business that is serious about keeping customers happy and attracting new ones.
The importance of research as society reopens
As COVID-19 restrictions ease, it’s vital to keep your finger on the pulse of your audience’s behaviour, helping inform the way...
The immediacy and intimacy of video
Our use of video has changed drastically in the last twenty years. Its ability lies in the experience of seeing multiple...
Survey Templates: What To Include in Your Market Research
Understand the rationale for conducting market research, and how market research survey templates can ensure your research is...
What Is Market Segmentation Research?
Learn how to do market segmentation, the different types of segmentation research, examples of segmentation studies, and how...
A Guide to Logo Testing Through Market Research
Learn what logo testing is, how to conduct logo testing, best practices to keep in mind, and how quantilope can help with this...
The Fundamentals of Gathering Agile Insights
Learn what it means to undergo an agile transformation in your insights department, and how an agile way of working can accelerate...
Segmentations Designed for Success | quantilope Science Team
Written by Dr. Jannik Meyners of quantilope, this post explores why need-based segmentation is considered the gold standard, and...
Data Saturation in Qualitative Research
Learn what data saturation is, how it relates to qualitative research practices, and how to leverage quantilope's video research...
Your Guide to Automated Brand Tracking Research
In this Guide to Brand Tracking, brands will learn why tracking research is so important and how to efficiently design an...