About Face: Video calling brings us closer together
Over the past few weeks, all across the globe, co-workers and clients have been getting fascinating glimpses into each others’...
How To Use a Van Westendorp Pricing Model To Inform Pricing Strategy
Learn what an automated, Van Westendorp Analysis (also known as Price Sensitivity Meter) is, when to use it, and how it can inform...
What Are Qualitative Insights and How To Leverage Them in Your Research
Learn all about qualitative insights, how to leverage them in your own market research initiatives, and how they can enhance your...
What Is an Insights Platform and When To Adopt One
Learn what an insights platform is, when to consider adopting one, and how quantilope's Insights Automation platform provides...
A Guide to Using an A/B Testing Framework
Learn what A/B Testing is in the market research space, how to set up and use a/b testing tools, and how quantilope can capture...
What To Know Before Starting an Agile Transformation in Research
Seven principles to keep in mind when considering an agile transformation for your research initiatives and a new way of working...
quantilope Welcomes Wanda Cadigan as Senior Vice President of Global Marketing
quantilope has appointed Wanda Cadigan as its new Senior Vice President of Global Marketing to lead and scale our organization’s...
Out With 2021, in With quantilope's Brand New Consumer NOW Index
quantilope's ongoing consumer tracking study - the Consumer NOW Index (CNI) has been revamped in 2021 for fresher, more relevant...
What Is TURF Analysis? Examples and How To Use in Market Research
This post explains the basics of TURF analysis, examples of when a researcher might leverage this advanced method, and potential...
What Is Key Driver Analysis and How To Use It in Your Customer Research
Key Driver Analysis gets to the heart of why consumers make the choices they do - in other words, what drives their behaviors and...
What Is MaxDiff and How To Use it in Your Customer Research
MaxDiff is a quantitative research technique that presents respondents with a list of items and asks them which they consider the...
Build a Successful International Strategy Using Local Market Insights
How quantilope helped Hero to run 20 multinational market research studies to inform their strategy based on customer insights...