US Parents' Top Associations With 'Back to School' Campaigns in 2020
This study explores the key associations US parents have with 'Back to School' this year, and how they anticipate conducting their...
How to set up, launch, and analyze implicit research in 1 - 3 days
Watch now: quantilope's presentation from TMRE's Summer Digital Week discussing how to set up, launch, and analyze implicit...
Video: What kind of research should brands conduct in a crisis?
quantilope co-founder and US Managing Director Tom Fandrich discusses the three types of research all brands should conduct to...
'Happy' meal vs. 'indulgent' meal: what do consumers associate with top fast-food brands?
quantilope's fast-food study examines 46 subconscious associations consumers have with leading fast-food brands including...
Ad Kings: Lessons in effective advertising during crisis
Watch now: quantilope's presentation from the Insights Association NEXT Conference discussing the findings from our new research...
How do 13 fast-food brands rank among consumers?
Thirty-six percent of consumers report Chick-fil-A a their favorite fast-food brand, followed by 32 percent who chose McDonald's,...
quantilope at TMRE Digital Week - June 2020
Join quantilope for a 3-day virtual conference on best practices for innovating research, leveraging big data, and using insights...
Wave 7 of quantilope's Consumer Now Index Tracking Study
A hopeful uptick in consumer sentiment quickly fades as wave 7 of the Consumer NOW Index shows a significant drop in both current...
Introducing a new manage section for enhanced collaboration
quantilope’s updated manage section is designed to support remote collaboration for research teams working from home. The new...
quantilope's Consumer NOW Index Completes Third and Fourth Waves
The Consumer NOW Index is an ongoing tracker focused on consumer sentiments, attitudes, and actions in the US, UK, and Germany...
Consumer NOW Index – A Dive into the Maximum Difference Scaling
In this post Maximum Difference Scaling (MaxDiff) is explained using a practical example - the Consumer NOW Index. Learn more...
quantilope Welcomes Four New Hires in NY Office, Expanding US Business
quantilope announces and welcomes four new hires joining our New York office from Ipsos, Ask Suzy, Oracle, and Q Research Software