'Happy' meal vs. 'indulgent' meal: what do consumers associate with top fast-food brands?
quantilope's fast-food study examines 46 subconscious associations consumers have with leading fast-food brands including...
Ad Kings: Lessons in effective advertising during crisis
Watch now: quantilope's presentation from the Insights Association NEXT Conference discussing the findings from our new research...
How do 13 fast-food brands rank among consumers?
Thirty-six percent of consumers report Chick-fil-A a their favorite fast-food brand, followed by 32 percent who chose McDonald's,...
quantilope at TMRE Digital Week - June 2020
Join quantilope for a 3-day virtual conference on best practices for innovating research, leveraging big data, and using insights...
Wave 7 of quantilope's Consumer Now Index Tracking Study
A hopeful uptick in consumer sentiment quickly fades as wave 7 of the Consumer NOW Index shows a significant drop in both current...
Introducing a new manage section for enhanced collaboration
quantilope’s updated manage section is designed to support remote collaboration for research teams working from home. The new...
quantilope's Consumer NOW Index Completes Third and Fourth Waves
The Consumer NOW Index is an ongoing tracker focused on consumer sentiments, attitudes, and actions in the US, UK, and Germany...
Consumer NOW Index – A Dive into the Maximum Difference Scaling
In this post Maximum Difference Scaling (MaxDiff) is explained using a practical example - the Consumer NOW Index. Learn more...
quantilope Welcomes Four New Hires in NY Office, Expanding US Business
quantilope announces and welcomes four new hires joining our New York office from Ipsos, Ask Suzy, Oracle, and Q Research Software
Whitepaper: Automated Tools for Implicit Research
This White Paper, 'Automated Methods for Implicit Research', will show you how to tap into your consumers' subconscious for better...
What to Consider When Evaluating Research Partners
See the five qualities that you should be evaluating market research vendors on.
Video: How to leverage technology for faster research with meaningful impact
How to leverage technology for faster research with meaningful impact. Watch quantilope's presentation from the TMRE Digital Week...