According to 500 US consumers, these are the best alcohol types to give as a gift this holiday season
According to 500 US consumers, these are the best alcohol types to give as gifts this holiday season.
Where Are the Largest Opportunities for Meat-Alternative Brands?
We reviewed the most preferred meat-alternative products for consumers and took a look at the current brand funnel for top brands...
What Kind of Plant-Based Meat Products Do Consumers Really Want?
Following endless news stories about Beyond Meat’s stock price and the number of restaurants adding similar products to their...
The Sleeping Threat To Your Brand Funnel
DTC mattress brands are experiencing rapid growth. Understanding changes to their brand funnel can help them to secure their...
Closer to the Consumer: A Year in Review
quantilope's most unexpected findings from our advanced, syndicated customer insights studies in 2019.
A deep dive into the subconscious associations tied to six sneaker brands
Nike owns ‘basketball’ in the sports category. The brand scores an IAS nearly 30% higher than any other sneaker brand towards the...
3 Differences Between Investment App Users at Different Ages
These are the major differences between the preferences of 18-29, 30-39, and 40-49-year-olds and their investment apps.
Which states are consumers willing to pay the most for a pair of new sneakers?
Today, we’re going to take a look at consumers’ willingness to pay for sneakers across different profiles. To do so, we ran a...
[Webinar] The Innovation Toolkit: An Iterative Framework for Agile Research
Learn how iterative research principles can help you to adopt agile workflows in 2020. Register for the webinar in partnership...
Key Driver Analysis: Finding the Why Behind Consumer Decisions
A key driver analysis is a popular market research method to determine what influences and drives an important key metric, such as...
GRIT Report Confirms Automation and Agility As Latest Hot Topics
New technologies, automation, and agility are top of mind in the research industry according to Greenbook's latest GRIT Report.
An Automated Approach to Ensuring High Quality Data
Automized data cleaning, the modern solution for purging your data from chaters, straighliners and speeders.