A deep dive into the subconscious associations tied to six sneaker brands
Nike owns ‘basketball’ in the sports category. The brand scores an IAS nearly 30% higher than any other sneaker brand towards the...
3 Differences Between Investment App Users at Different Ages
These are the major differences between the preferences of 18-29, 30-39, and 40-49-year-olds and their investment apps.
Which states are consumers willing to pay the most for a pair of new sneakers?
Today, we’re going to take a look at consumers’ willingness to pay for sneakers across different profiles. To do so, we ran a...
[Webinar] The Innovation Toolkit: An Iterative Framework for Agile Research
Learn how iterative research principles can help you to adopt agile workflows in 2020. Register for the webinar in partnership...
Key Driver Analysis: Finding the Why Behind Consumer Decisions
A key driver analysis is a popular market research method to determine what influences and drives an important key metric, such as...
GRIT Report Confirms Automation and Agility As Latest Hot Topics
New technologies, automation, and agility are top of mind in the research industry according to Greenbook's latest GRIT Report.
An Automated Approach to Ensuring High Quality Data
Automized data cleaning, the modern solution for purging your data from chaters, straighliners and speeders.
Agile Insights Revolutionize The Market Research Industry
Learn how agile insights can revolutionize your business and provide fast, simple, efficient ways of market research without...
quantilope Expands Capabilities With a Fully Automated TURF Method
Agile Insights provider quantilope introduces a fully automated, customizable, TURF module to its range of capabilities.
7 Learnings From Agile Insights Transformations
7 learnings from Agile Insights Transformations. Get the whitepaper for free now.
What do Tesla drivers and quantilope clients have in common?
quantilope’s own Thomas Fandrich and Mike DeGagne joined the Happy Market Research Podcast to discuss the current state of Market...
We asked 400 US auto consumers, and they're not as excited about electric cars as you may think
We ran a MaxDiff study with more than 400 US auto consumers, tracking 24 features to understand where car brands should focus...