Do men not drink Grey Goose?
We ran a single and multiple implicit association test with 500 US consumers measuring the implicit association strength (IAS) to...
We asked more than 400 US consumers - What are the most important features of a finance app?
What are the most and least important features of finance apps according to US consumers?
Top Three Price Analysis Methods To Determine Price Acceptance
How to conduct market research for pricing questions. Price Sensitivity Meter, Gabor Granger, and Choice-Based Conjoint compared.
How Many Dating App Users Would Consider Going Out With Someone That DMs On Social Media?
We asked over 500 US consumers about their dating app usage to uncover their subconscious associations with brands in the market.
According to 500 US consumers, these are the best alcohol types to give as a gift this holiday season
According to 500 US consumers, these are the best alcohol types to give as gifts this holiday season.
Where Are the Largest Opportunities for Meat-Alternative Brands?
We reviewed the most preferred meat-alternative products for consumers and took a look at the current brand funnel for top brands...
What Kind of Plant-Based Meat Products Do Consumers Really Want?
Following endless news stories about Beyond Meat’s stock price and the number of restaurants adding similar products to their...
The Sleeping Threat To Your Brand Funnel
DTC mattress brands are experiencing rapid growth. Understanding changes to their brand funnel can help them to secure their...
Closer to the Consumer: A Year in Review
quantilope's most unexpected findings from our advanced, syndicated customer insights studies in 2019.
A deep dive into the subconscious associations tied to six sneaker brands
Nike owns ‘basketball’ in the sports category. The brand scores an IAS nearly 30% higher than any other sneaker brand towards the...
3 Differences Between Investment App Users at Different Ages
These are the major differences between the preferences of 18-29, 30-39, and 40-49-year-olds and their investment apps.
Which states are consumers willing to pay the most for a pair of new sneakers?
Today, we’re going to take a look at consumers’ willingness to pay for sneakers across different profiles. To do so, we ran a...