quantilope & GreenBook: How Small Research Teams Can Make Massive Impact
Watch today. With the right tools and processes, teams of any size can run more high-quality consumer research without breaking...
How To Conduct Pricing Research Using Choice-Based Conjoint Analysis
In this blog, we explore choice-based conjoint for pricing research and how the advanced method helps brands choose the right...
quantilope & ESOMAR Webinar: New Brand Health Tracking - Grow with Mental Availability
Watch today. Learn how consumer intelligence platforms and their insights pros can be the partner you're looking for as you own...
How To Automate A/B Testing in Market Research
This blog post helps researchers understand how to automate their A/B testing process for more efficient market research insights.
Better Brand Health Tracking Series: Benefits of Mental Availability
This post in our BBHT blog series talks about the true benefits of adopting a modernized Better Brand Health Tracking approach...
Better Brand Health Tracking Series: Reasons To Track Mental Availability
In our final Better Brand Health Tracking blog series post, we explain why it's so important to track mental availability if you...
Better Brand Health Tracking Series: CEPs & Mental Availability
In this second post of our BBHT series, explore two modernized concepts of brand health: Category Entry Points & Mental...
Better Brand Health Tracking Series: Mental Availability for Soda
In this post of our Better Brand Health Tracking blog series, check out how quantilope's BBHT solution works -through the lens of...
Better Brand Health Tracking Series: The Basics
In this first post of our BBHT series, learn the basics of Better Brand Health Tracking including how it works and why it's...
Brand Health Tracking: How To Measure + Helpful Monitoring Tools
This blog explores brand health tracking - including what it is, how to measure it, and helpful brand health tools for monitoring...
How To Measure Brand Equity
This blog post walks you through what brand equity is, brand equity metrics that you’ll want to measure in a study, and how to do...
Detect Underlying Insights With a Multi Implicit Association Test (MIAT)
This blog explains what a multi implicit association test (MIAT) is, the benefits of using it, and how it works on quantilope's...