The Importance of Advanced Methodologies in Consumer Research
This report explores why advanced method research is so critical for companies looking to unlock underlying consumer motivations,...
Using a MIAT To See What Consumers Really Think About 6 Major Airlines
This study using a multiple implicit association test (MIAT) to capture consumers' subconscious associations with six major...
quantilope & Quirk's Webinar: New Brand Health Tracking
Learn a new approach to Brand Health Tracking. Leverage two exciting new principles proven to lead to brand growth and success.
quantilope & Kraft Heinz: Cream Cheese Tracking for Real-World Strategy
Learn how Kraft Heinz partnered with quantilope to explore new trends in the cream cheese sector - including the potential of mini...
Ad Tracking Research Guide
This blog guides a reader through ad tracking research, including what ad tracking is, why it's important, questions to ask, and...
Optimize Audience Reach with the quantilope Academy's TURF Course!
quantilope Academy's next advanced method course is here - Total Unduplicated Reach and Frequency! Learn how it works, its use...
quantilope Demo Day June 2023: Automated Brand Health Tracking
Learn more about brand health tracking and how easy it is to set up your own project, using quantilope's Consumer Intelligence...
quantilope & PBS: Real-Time Insights for a Changing Media Landscape
Learn how PBS leveraged quantilope's platform to understand different types of audience viewers - from digital streamers to linear...
How To Run a Category Insights Study
This blog looks at how category insights provide numerous benefits for your brand and category management through quantitative and...
4 Elements of Market Research That Are Worth Your Insights Budget
This blog post outlines the four elements of a market research study that are worth investing in for smarter business decisions.
You Needed Category Insights Yesterday - Now What?
This blog explains the options brands have when it comes to quickly running a category insights study for high-quality, fast,...
quantilope Launches a Modernized Better Brand Health Tracking Solution
Learn about quantilope's modernized approach to Better Brand Health Tracking, leveraging two new concepts: Category Entry Points...