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Strengthening Our Approach to Data Quality With Pre-Survey Defense

quantilope's Pre-Survey Defense module detects suspicious/fraudulent respondents before they enter a survey - complementing existing data quality features.

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Aug 13, 2024

quantilope is the Consumer Intelligence Platform for all end-to-end research needs

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At quantilope, our approach to data quality isn’t a single solution - it’s a dynamic, multi-pronged approach ensuring real, human answers are the only responses you end up analyzing for your important business decisions. 

To ensure the highest quality data for our clients, our platform includes a variety of features such as built-in data cleaning flags, added support from our own internal fielding teams, and global partnerships with some of the most trusted panel providers who adhere to industry-wide data quality standards.

But why stop there? 

To complement our existing data quality features, we now offer a Pre-Survey Defense add-on that offers an extra level of protection to catch low quality responses before a respondent even clicks into a survey. Our Pre-Survey Defense module blocks any non-human or suspicious activity, such as: 

  • Duplicate Entries: Identifying users attempting to participate multiple times

  • User Emulators: Detecting the use of software designed to mimic human behavior

  • Anonymization Tools: Flagging the use of VPNs, TOR networks, and proxies

  • Web Crawlers: Identifying automated bots scraping data

  • Known Fraudsters: Matching against databases of individuals involved in online fraud

  • Other Indicators: Analyzing IP addresses, device fingerprints, and behavioral patterns

With Pre-Survey Defense, quantilope platform users can be extra confident that the data they're using to make important business decisions is data they can trust. The tool also saves valuable time in participant recruitment, panel communication, and of course, data cleaning. 

To learn more about Pre-Survey Defense, get in touch below or reach out to your quantilope team lead!

 

Get in touch to learn more about quantilope's Pre-Survey Defense Module!

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