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Whether we’re aware of it or not, consumers develop subconscious associations with brands and products that play a major role in their purchasing decisions.
In this webinar, you’ll be introduced to how automated implicit research can empower insights professionals to tap into their consumers' subconscious and uncover these hidden associations.
What You’ll Learn:
- How subconscious associations influence buyer decisions
- Use cases for implicit research
- How to quickly and affordably implement implicit association tests into your consumer research.
