Skip to content

quantilope & GreenBook Webinar: Tapping Into Consumers' Subconscious Through Implicit Research

Join Dr. Bea Capestany, to see how automated implicit research allows you to tap into your consumers' subconscious and uncover important brand associations.

green background with black and white laptop of webinar screen and colorful speaker bubble

May 26, 2024

quantilope is the Consumer Intelligence Platform for all end-to-end research needs

Access the recording

Whether we’re aware of it or not, consumers develop subconscious associations with brands and products that play a major role in their purchasing decisions.

In this webinar, you’ll be introduced to how automated implicit research can empower insights professionals to tap into their consumers' subconscious and uncover these hidden associations. 

What You’ll Learn:

  • How subconscious associations influence buyer decisions
  • Use cases for implicit research
  • How to quickly and affordably implement implicit association tests into your consumer research.



Access the webinar recording!

Latest Articles

Driving Brand Growth Based on Category Entry Points

Driving Brand Growth Based on Category Entry Points

Learn about Category Entry Points – a core component of Better Brand Health Tracking, helping brands understand what brings buyers to their...

15 of the Best Market Research Tools To Use in 2025

15 of the Best Market Research Tools To Use in 2025

Explore some of the best market research tools your business can leverage this year – from social listening platforms to website and data a...

Lessons Learned from Two Years of Generative AI in Market Research

Lessons Learned from Two Years of Generative AI in Market Research

Download access to quantilope's webinar with Quirk's looking at what we expected from AI to its actual use today, alongside insight from qu...