In this session, we discuss a new approach to Brand Health Tracking, which leverages two exciting new principles proven to lead to brand growth and success: mental availability and category entry points.
Learn more about these concepts, and see an interactive demonstration of quantilope’s new, modernized brand health tracker, presented through the lens of the soda category for insights into which brands have the highest mental market share, share of mind, and more. Watch it today.
Learn how you can use this new approach to brand health tracking to:
- Track mental availability for a brand - a key metric for success
- Understand brand performance and the competitive landscape
- Determine areas of focus for brand positioning and messaging
- Monitor the effects of marketing activities on brand health
