quantilope & Quirk's Webinar: New Brand Health Tracking

Learn a new approach to Brand Health Tracking. Leverage two exciting new principles proven to lead to brand growth and success.

Jan 29, 2024

quantilope is the Insights Automation Platform for all end-to-end research needs

Access research best practices

In this session, we discuss a new approach to Brand Health Tracking, which leverages two exciting new principles proven to lead to brand growth and success: mental availability and category entry points.

Learn more about these concepts, and see an interactive demonstration of quantilope’s new, modernized brand health tracker, presented through the lens of the soda category for insights into which brands have the highest mental market share, share of mind, and more. Watch it today.

Learn how you can use this new approach to brand health tracking to:

Track mental availability for a brand - a key metric for success
Understand brand performance and the competitive landscape
Determine areas of focus for brand positioning and messaging
Monitor the effects of marketing activities on brand health

Access the webinar recording!

15 of the Best Market Research Tools To Use in 2025

Explore some of the best market research tools your business can leverage this year – from social listening platforms to website and data a...

Lessons Learned from Two Years of Generative AI in Market Research

Download access to quantilope's webinar with Quirk's looking at what we expected from AI to its actual use today, alongside insight from qu...

Pricing Surveys: Gathering Consumer Feedback on Pricing

Learn how to create effective pricing surveys. From choosing methods to analyzing feedback, use these tips to gather valuable consumer pric...