Price Sensitivity: Understanding How Price Affects Consumer Behavior
In this blog, learn about price sensitivity so you and your business can set the right prices for your consumers.
Best AI Survey Tools To Enhance Your Research with Technology
The blog highlights some of the best AI survey tools to leverage for your research needs, from survey generation to automated data...
How To Build an Effective Brand Tracking Dashboard
The blog highlights how to build an effective brand tracking dashboard to showcase and share your valuable consumer insights.
Ad Campaign Effectiveness Measurement: How to Measure Campaign Impact
The blog explores ad campaign effectiveness measurement - including what it is, how to go about it, the benefits of doing so, and...
Ad Creative Testing: Ensuring Your Ads Resonate with Your Audience
The blog explores ad creative testing - including what it is, its benefits, best-practices to keep in mind, and helpful market...
Brand Tracking Best Practices: From Data Collection to Actionable Insights
This blog covers brand tracking best practices - from key elements to keep in mind while building your tracking study, to common...
quantilope is the #1 Technology Provider for Market Research in 2024!
quantilope's rankings climb in this year's GRIT (Greenbook Research Industry Trends) Business and Innovation Report - coming in as...
The Power of Shopper Insights
In this post, we explore consumer shopper insights and shopper insights examples to highlight how brands can benefit from this...
Wave 7 of quantilope's Direct-to-Consumer (DTC) Mattress Tracker
Wave 7 of quantilope's DTC mattress tracker includes the recent addition of Better Brand Health Tracking's Mental Advantage...
Two Waves of Better Brand Health Tracking for the Body Wash Category
Explore this body wash Better Brand Health Tracking study covering 10 brands, from newcomer Lumē to industry giant Dove, with...
Better Brand Health Tracking for the Service Industry (Car Insurance)
Explore quantilope's BBHT in the service category - tracking Progressive and nine other car insurance providers among those who...
The New quantilope Brand Experience
Introducing quantilope's new brand experience featuring a brighter, fresher look and feel.