How To Measure Customer Satisfaction in 5 Simple Steps
Customer satisfaction measurement is important for all brands, and this blog covers how to use metrics such as Net Promoter Score...
Claims Testing: Why It's Essential to Your Brand
Why claims testing is important for your brand associations and how market research can help ensure claims are designed for...
quantilope Ranks 2nd on GRIT’s 2022 Top Technology Providers List for Market Research
quantilope is proud to appear three times in this year’s GRIT Business & Innovation Report: #2 on Top Technology Providers List;...
Inflation's Impact on UK Parents' Back-to-School Shopping in 2022
This blog explores how UK parents are preparing for their kids to go back to school this fall - such as buying second-hand,...
quantilope Announces Further UK Expansion
quantilope has announced its move to a new London collaborative space to meet the growing demands of its UK entity.
6 Types of Survey Biases and How To Avoid Them
This post outlines some of the common forms of survey biases (such as order bias, non-response bias, etc.), and ways you can avoid...
Top Consumer Insights Companies To Consider in 2025
These are some of the top consumer insights companies you should be considering for your market research before the year is over.
Branding Questionnaire: 12 Questions To Ask When Developing a Brand Identity
This post explains what a branding questionnaire is, brand questions to ask to define your brand identity, and an example of a...
How To Create a Brand Tracking Survey
This blog post explores how to create a brand tracking survey, the benefits of running a brand tracker, and how to approach...
Concept Testing and Validation: Methods, Survey Design, and Examples
This blog post explores the idea of concept testing in market research, including the benefits, types of concept tests, use cases,...
How To Determine Sample Size for Quantitative Research
This blog post looks at how large a sample size should be for reliable, usable market research findings.
How To Use Market Research for Product Development
In this blog post, read how market research should guide the product development process at every stage for the greatest chance of...