quantilope Announces Further UK Expansion
quantilope has announced its move to a new London collaborative space to meet the growing demands of its UK entity.
6 Types of Survey Biases and How To Avoid Them
This post outlines some of the common forms of survey biases (such as order bias, non-response bias, etc.), and ways you can avoid...
Top Consumer Insights Companies To Consider in 2025
These are some of the top consumer insights companies you should be considering for your market research before the year is over.
Branding Questionnaire: 12 Questions To Ask When Developing a Brand Identity
This post explains what a branding questionnaire is, brand questions to ask to define your brand identity, and an example of a...
How To Create a Brand Tracking Survey
This blog post explores how to create a brand tracking survey, the benefits of running a brand tracker, and how to approach...
Concept Testing and Validation: Methods, Survey Design, and Examples
This blog post explores the idea of concept testing in market research, including the benefits, types of concept tests, use cases,...
7 of the Best Market Research Tools To Use in 2024
Explore seven high-quality market research tools your business can leverage this year, such as Google Trends, Statista, Pew...
How To Determine Sample Size for Quantitative Research
This blog post looks at how large a sample size should be for reliable, usable market research findings.
How To Use Market Research for Product Development
In this blog post, read how market research should guide the product development process at every stage for the greatest chance of...
How Best in Class Insights Functions Navigate Inflation
Learn how market research and brand tracking can support brands to successfully navigate inflation.
How To Do Market Research for a Startup
This blog explains why it’s essential to conduct thorough market research before drawing up a business plan for your startup...
The Ultimate Guide to Ad Testing for Market Research
Explore why ad testing is important before launching new advertisements and what to consider when building your ad concepts.