How Best in Class Insights Functions Navigate Inflation
Learn how market research and brand tracking can support brands to successfully navigate inflation.
How To Do Market Research for a Startup
This blog explains why it’s essential to conduct thorough market research before drawing up a business plan for your startup...
The Ultimate Guide to Ad Testing for Market Research
Explore why ad testing is important before launching new advertisements and what to consider when building your ad concepts.
What is an Implicit Association Test (IAT)? Types and Examples
Learn how the Implicit Association Test can reveal underlying, or subconscious, consumer attitudes toward categories, brands, and...
Visualize your Data with a Customer Insights Dashboard
Explore how a customer insights dashboard can bring real value to a company’s strategic and tactical decision-making.
Market Research Process: Six Steps to Follow
The six key steps in the market research process: from planning a study questionnaire to data collection, analysis, and the final...
Uncovering Implicit Cable Network Associations and an Ideal Show Lineup
This study uncovers implicit associations of the six major cable broadcast news networks in the US, as well as what would be an...
Video killed the written word
We're bringing vox pops & video insight into the future by offering the platform inColor to gather privately shared video...
Live streaming video - a brave new world for market researchers?
The willingness of so many to share their lives, coupled with the rapid development of technology, presents unprecedented...
8 ways to use video research and improve your business
If you’re thinking about using video to enhance your market research or promote your business or if you would like inspiration,...
How video marketing can help build your brand
Two of inColor’s favourite things are authentic video and helping our customers achieve greater reach amongst their target...
Micro Expressions - what our face says about what we really think
Your genuine emotions can be very difficult to disguise. Even if you think you’re in control of your face just the look in your...