What Is Market Segmentation Research?
Learn how to do market segmentation, the different types of segmentation research, examples of segmentation studies, and how...
A Guide to Logo Testing Through Market Research
Learn what logo testing is, how to conduct logo testing, best practices to keep in mind, and how quantilope can help with this...
The Fundamentals of Gathering Agile Insights
Learn what it means to undergo an agile transformation in your insights department, and how an agile way of working can accelerate...
Segmentations Designed for Success | quantilope Science Team
Written by Dr. Jannik Meyners of quantilope, this post explores why need-based segmentation is considered the gold standard, and...
Data Saturation in Qualitative Research
Learn what data saturation is, how it relates to qualitative research practices, and how to leverage quantilope's video research...
How Consumers Choose the Best Credit Card for Their Wallet
Explore how consumers went about choosing their credit card(s), the most sought benefits of a card, and future credit card...
How To Improve Your Market Research With Automation
Improve your market research process with quantilope's end-to-end Insights Automation Platform, for insights that are faster and...
Dependability and Trustworthiness in Qualitative Research
Establish trustworthiness in qualitative research by looking for four main criteria: credibility, transferability, dependability,...
How to Use Research to Build a Market Growth Strategy
Explore the different approaches to building a market growth strategy with quantilope's automated tools such as KDA, TURF,...
MaxDiff vs. Conjoint Analysis: When To Use Each for Market Research?
Learn how MaxDiff and Conjoint analyses compare and differ from one another, and when to leverage each type of methodology in your...
About Face: Video calling brings us closer together
Over the past few weeks, all across the globe, co-workers and clients have been getting fascinating glimpses into each others’...
The Van Westendorp Pricing Model: Understanding & Implementing Price Sensitivity Analysis
Learn what an automated, Van Westendorp Analysis (also known as Price Sensitivity Meter) is, when to use it, and how it can inform...