How To Use Market Research for Product Development
In this blog post, read how market research should guide the product development process at every stage for the greatest chance of...
How Best in Class Insights Functions Navigate Inflation
Learn how market research and brand tracking can support brands to successfully navigate inflation.
Visualize your Data with a Customer Insights Dashboard
Explore how a customer insights dashboard can bring real value to a company’s strategic and tactical decision-making.
Uncovering Implicit Cable Network Associations and an Ideal Show Lineup
This study uncovers implicit associations of the six major cable broadcast news networks in the US, as well as what would be an...
Video killed the written word
We're bringing vox pops & video insight into the future by offering the platform inColor to gather privately shared video...
Live streaming video - a brave new world for market researchers?
The willingness of so many to share their lives, coupled with the rapid development of technology, presents unprecedented...
8 ways to use video research and improve your business
If you’re thinking about using video to enhance your market research or promote your business or if you would like inspiration,...
How video marketing can help build your brand
Two of inColor’s favourite things are authentic video and helping our customers achieve greater reach amongst their target...
Micro Expressions - what our face says about what we really think
Your genuine emotions can be very difficult to disguise. Even if you think you’re in control of your face just the look in your...
Caught on film: Why respondents love video
Not only are more people comfortable recording themselves on video, for some expressing themselves in this way is easier and a lot...
How to come across well on video
You’ve decided you’d like to harness the power of film and dive into the world of video surveys. You’ll be amazed at how much life...
Emotion recognition technology – where could it take us?
An update on potential uses of emotion analytics that could be just around the corner...