How To Automate A/B Testing in Market Research
This blog post helps researchers understand how to automate their A/B testing process for more efficient market research insights.
Better Brand Health Tracking Series: Benefits of Mental Availability
This post in our BBHT blog series talks about the true benefits of adopting a modernized Better Brand Health Tracking approach...
Better Brand Health Tracking Series: Reasons To Track Mental Availability
In our final Better Brand Health Tracking blog series post, we explain why it's so important to track mental availability if you...
Better Brand Health Tracking Series: CEPs & Mental Availability
In this second post of our BBHT series, explore two modernized concepts of brand health: Category Entry Points & Mental...
Better Brand Health Tracking Series: Mental Availability for Soda
In this post of our Better Brand Health Tracking blog series, check out how quantilope's BBHT solution works -through the lens of...
Better Brand Health Tracking Series: The Basics
In this first post of our BBHT series, learn the basics of Better Brand Health Tracking including how it works and why it's...
Brand Health Tracking: How To Measure + Helpful Monitoring Tools
This blog explores brand health tracking - including what it is, how to measure it, and helpful brand health tools for monitoring...
Let's Get Tracking With quantilope Academy's Better Brand Health Course!
quantilope Academy's latest course is here - Better Brand Health Tracking! Learn about modernized tracking concepts and how to...
How To Measure Brand Equity
This blog post walks you through what brand equity is, brand equity metrics that you’ll want to measure in a study, and how to do...
Detect Underlying Insights With a Multi Implicit Association Test (MIAT)
This blog explains what a multi implicit association test (MIAT) is, the benefits of using it, and how it works on quantilope's...
Using a MIAT To See What Consumers Really Think About 6 Major Airlines
This study using a multiple implicit association test (MIAT) to capture consumers' subconscious associations with six major...
Ad Tracking Research Guide
This blog guides a reader through ad tracking research, including what ad tracking is, why it's important, questions to ask, and...
Optimize Audience Reach with the quantilope Academy's TURF Course!
quantilope Academy's next advanced method course is here - Total Unduplicated Reach and Frequency! Learn how it works, its use...
How To Run a Category Insights Study - We Promise It's Easy!
This blog looks at how category insights provide numerous benefits for your brand and category management through quantitative and...
4 Elements of Market Research That Are Worth Your Insights Budget
This blog post outlines the four elements of a market research study that are worth investing in for smarter business decisions.
Your Boss Asked For Category Insights To Be Ready Yesterday - Now What?
This blog explains the options brands have when it comes to quickly running a category insights study for high-quality, fast,...
quantilope Launches a Modernized Better Brand Health Tracking Solution
Learn about quantilope's modernized approach to Better Brand Health Tracking, leveraging two new concepts: Category Entry Points...
What Are Traditional Omnibus Surveys? (+10 Reasons They're Not Effective)
This blog defines what traditional omnibus studies are, where panel respondents typically come from, and why these studies are not...
A Refreshing Take on Soda Brand Health Tracking
Explore a new approach to brand health tracking in this soda study with two empirically-grounded metrics: category entry points...
5 Responses When You Hear 'Our Current Research Process is Fine!'
Here are five responses you can come back with when someone in your organization tries to convince you that your current research...