Essential Brand Tracking Metrics
This blog covers brand health tracking - from traditional brand health studies to the more advanced Better Brand Health Tracking...
The Power of Shopper Insights
In this post, we explore consumer shopper insights and shopper insights examples to highlight how brands can benefit from this...
Wave 7 of quantilope's Direct-to-Consumer (DTC) Mattress Tracker
Wave 7 of quantilope's DTC mattress tracker includes the recent addition of Better Brand Health Tracking's Mental Advantage...
Two Waves of Better Brand Health Tracking for the Body Wash Category
Explore this body wash Better Brand Health Tracking study covering 10 brands, from newcomer Lumē to industry giant Dove, with...
Better Brand Health Tracking for the Service Industry (Car Insurance)
Explore quantilope's BBHT in the service category - tracking Progressive and nine other car insurance providers among those who...
The Essential Guide to Idea Screening: Turning Concepts Into Reality
In this guide, we'll break down the essentials of idea screening, starting by defining its purpose and exploring the top...
The New quantilope Brand Experience
Introducing quantilope's new brand experience featuring a brighter, fresher look and feel.
Unleash Brand Growth With Our Better Brand Health Tracking Certification
This Certification Course from the quantilope Academy empowers researchers to learn how to effectively grow their brand through...
Better Brand Health Tracking in the Body Wash Category
Dive into quantilope's Better Brand Health Tracking approach with this body wash category study, including brands like Dove,...
Your Complete Guide to Analyzing Brand Strength
Learn how to analyze the strength of your band with brand analysis research.
Leveraging Consumer Panels For Actionable Customer Insights
Discover what consumer panels are and how they can help brands to unlock valuable consumer insights.
Comparing Kano and MaxDiff: Choosing the Right Advanced Research Method
Explore the differences between Kano and MaxDiff methods to determine the best approach for analyzing customer preferences and...