How and When To Use Every Advanced Method quantilope Offers
This blog post covers each of quantilope's 15 advanced research methods, with examples of how they're used and when they're each...
Unlocking Your Brand’s Potential With White Space Analysis
Discover how white space analysis can uncover hidden opportunities and drive growth in your business with our comprehensive guide.
Effective Concept Testing in New Product Development
Learn how effective concept testing in new product development can validate ideas, reduce risks, and ensure market success.
Mastering Retail Price Optimization for Maximum Profitability
Discover strategies and tools for mastering retail price optimization to maximize profitability and stay competitive in the...
quantilope Academy Is Now Open to the Broader Insights Community!
These are some of the top consumer insights companies you should be considering for your market research before the year is over.
Master the Art of Tracking with quantilope's Certification Course
Learn how to design surveys that are effective at capturing insights, but also engaging and interesting for respondents...
Van Westendorp Price Sensitivity Meter Questions
In this blog post, review the four main questions asked in every Van Westendorp/Price Sensitivity Meter (PSM) research study to...
A Full Year of Better Brand Health Tracking in the Soda Category
Explore five waves of quantilope's Better Brand Health Tracking study in the soda category, showing a positive shift for diet...
Non-Probability Sampling: When and How To Use It Effectively
In this blog post, learn what non-probability sampling is, how it differs in methodology from probability sampling, when to use...
Survey Results: How To Analyze Data and Report on Findings
Best practices on how to effectively analyze survey results and report on findings, along with common analysis/reporting mistakes...
Brand Value: What It Is, How To Build It, and How To Measure It
This blog focuses on how to measure brand value - including the metrics and elements that contribute to brand value and how it...
What Are Brand Perceptions and How Can You Measure Them?
In this blog, learn what brand perceptions are, why they're important to measure, and the different options you have for brand...