Brand Value: What It Is, How To Build It, and How To Measure It
This blog focuses on how to measure brand value - including the metrics and elements that contribute to brand value and how it...
What Are Brand Perceptions and How Can You Measure Them?
In this blog, learn what brand perceptions are, why they're important to measure, and the different options you have for brand...
How Can Brands Build, Measure, and Manage Brand Equity?
In this blog, learn how to build, monitor, and manage your brand equity over time to stand out among competition, justify premium...
How To Use a Brand Insights Tool To Improve Your Branding Strategy
This blog explores how to use a brand insights tool like quantilope to improve your brand strategy and important business...
quantilope's 5th Consecutive Year as a 'Fastest Growing Tech Company'
quantilope has again been honored with Deloitte's Technology Fast 50 Award for the fifth year in a row - recognizing the fastest...
Better Brand Health Tracking: What's the 'Takeout' Soda Brand?
Explore multiple waves of quantilope's brand health tracking study in the soda category, with Category Entry Points, Mental...
Better Brand Health Tracking Series: Mental Advantage Analysis
Explore the latest analysis for Better Brand Health Tracking: Mental Advantage which highlights a brand's higher-than-expected...
quantilope Welcomes Chief Financial Officer, Tom Fencl
quantilope welcomes Chief Financial Officer, Tom Fencl, to provide the business with strategic analysis and insights in all...
quantilope Academy Course: Designing Optimal and Effective Surveys
Learn how to design surveys that are effective at capturing insights, but also engaging and interesting for respondents...
Best Ad Tracking Software for 2025
This post helps brands understand the importance of ad tracking and provides a list of ad tracking software tools to consider for...
Five Market Research Trends To Watch in 2025
Read up on the six biggest market research trends to look out for in 2025, and why your business should take note to stay...
How To Streamline and Act On Your Research Tracking Results
This blog explains how to get the most out of your tracking study by choosing agile, automated research platforms that can grow...